Transform your ability to initiate and shape high-value sales conversations with today’s informed and skeptical buyers. In this course, you’ll harness digital prospecting, advanced questioning, and techniques to actively challenge buyers in ways that build trust. Tailored for India and US markets—including regional buyer psychologies and multi-lingual realities—it contains strategies to overcome common barriers in lead generation, discovery, and buyer instigation. You’ll learn to develop insights, clarify customer needs, and keep your pipeline robust with actionable, evidence-based methods for success. This course enables you to establish yourself as a consultative, trusted advisor, not just a vendor.
Sales Challenger Mastery: Engaging the Modern Buyer
Sales Challenger Mastery: Engaging the Modern Buyer
访问权限由 Coursera Learning Team 提供
您将学到什么
Challenge buyer assumptions, adapt across cultures, and manage pipelines with data-driven precision.
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Advanced Sales Training: Challenging, Coaching, and Closing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Unlock the power of data-driven prospecting and lead qualification in today’s high-competition sales environment. In this module, you will gain hands-on expertise in leveraging advanced CRM and AI tools to identify and engage high-potential leads in both Indian and US markets. You’ll learn to build regionally adapted, multilingual outreach campaigns, rapidly assess buyer needs, and navigate complex organizational structures. Whether you’re selling to a tech startup in Bangalore or a global enterprise in New York, this module gives you the skills to boost your pipeline and win trust with every conversation.
涵盖的内容
7个视频1篇阅读材料2个作业
Transform your approach to sales by mastering the art of constructively challenging buyer assumptions. In this module, you’ll learn to provoke new thinking, uncover hidden pain points, and handle skepticism with a powerful mix of empathy and assertiveness. You’ll discover how to balance persuasion with respect, tailoring your communication for buyers across cultures. These next-level skills are vital for solution-oriented sales professionals seeking greater influence and trust in fast-evolving industries.
涵盖的内容
7个视频1篇阅读材料3个作业
Unlock the skills that drive deals forward from first discovery to final close. In this module, you will master advanced discovery and disciplined pipeline management—both essential for steering complex opportunities to successful outcomes. Learn proven techniques to prioritize leads, keep your pipeline healthy, and maintain deal momentum with value-driven follow-ups and seamless handoffs. Whether leading virtual discovery meetings or integrating CRM data for sharper insights, you’ll gain the strategies needed to excel in India and US markets. Bring rigor and results to every stage of your sales journey.
涵盖的内容
8个视频1篇阅读材料3个作业
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