This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
Essential Marketing Frameworks
Essential Marketing Frameworks
访问权限由 Coursera Learning Team 提供
3,432 人已注册
您将学到什么
Foundational marketing terms and concepts
Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
Insights into consumer behavior and their impact on marketing strategies
您将获得的技能
- Marketing Planning
- Marketing Channel
- Marketing
- Market Analysis
- Ethical Standards And Conduct
- Marketing Psychology
- Consumer Behaviour
- Proposal Development
- Marketing Strategies
- Cross-Channel Marketing
- Target Audience
- Competitive Analysis
- Market Research
- Strategic Marketing
- Business-To-Consumer
- 技能部分已折叠。显示 9 项技能，共 15 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
In this module, we'll dive into some foundational concepts and terminology of marketing. You will learn why marketing is essential for businesses and explore various marketing roles and careers. Through engaging with key marketing terms and analyzing real-world case studies, you will gain a solid understanding of how marketing strategies are developed and implemented. This module will set the stage for your journey into the world of marketing, providing you with the essential knowledge and skills needed to succeed in more specialized topics.
涵盖的内容
3个视频6篇阅读材料3个作业2个讨论话题2个插件
This module focuses on a crucial aspect of marketing: understanding and analyzing markets. In this module, you will be introduced to key marketing frameworks that will help you comprehend a business's market and identify opportunities. You'll learn about several marketing frameworks, including: 4Ps, 5Cs, 7Ps, Porter's Five Forces, and more. At the end of this module, you'll develop a basic marketing plan using one of the frameworks.
涵盖的内容
1个视频3篇阅读材料3个作业1次同伴评审1个插件
Welcome to Module 3 of Essential Marketing Frameworks! This module focuses on the fascinating field of marketing psychology and how it can be used to engage with your audience effectively. You'll learn about key consumer behavior concepts, the ethical importance of audience consideration, and how to analyze market research findings to make informed marketing decisions. At the end of this module, you'll create a basic research marketing proposal that incorporates key concepts from the lesson.
涵盖的内容
4个视频5篇阅读材料7个作业1个讨论话题2个插件
位教师
授课教师评分
(8个评价)
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
学生评论
- 5 stars
87.09%
- 4 stars
9.67%
- 3 stars
3.22%
- 2 stars
0%
- 1 star
0%
显示 3/31 个
PG
已于 Nov 12, 2025审阅
Got the best learning ways and realistic assignments and discussions.
NA
已于 Jan 26, 2026审阅
great help in understanding basic concepts of essential marketing framework. thank you course designer.
从 Business 浏览更多内容
Emory University
Simplilearn
Alex Genadinik
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。