The "What" of the Marketing Strategy

The "What" of the Marketing Strategy

位教师：Dushinka Karani

访问权限由 New York State Department of Labor 提供

1个模块

深入了解一个主题并学习基础知识。

11 条评论

初级等级

无需具备相关经验

3 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

11 条评论

初级等级

无需具备相关经验

3 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives

您将获得的技能

要了解的详细信息

可分享的证书

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作业

1 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有1个模块

In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.

The following course outlines the steps involved in understanding the marketplace and consumers, creating value through the marketing strategy, delivering the components of the strategy, and capturing value to create profit and build brand equity. It also highlights the critical role of customer engagement across digital and physical platforms, as well as the need for managing initiatives through relevant key performance indicators (KPIs) and metrics to ensure successful marketing outcomes.