In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.

The "Who" of the Marketing Strategy:Segmentation & Targeting

位教师:Dushinka Karani
访问权限由 New York State Department of Labor 提供
您将学到什么
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
您将获得的技能
- Target Market
- Market Analysis
- Value Propositions
- Marketing Effectiveness
- Consumer Behaviour
- Marketing Planning
- Customer Analysis
- Strategic Marketing
- Marketing
- Market Dynamics
- Marketing Strategy and Techniques
- Plan Execution
- Customer Engagement
- Business Strategy
- Marketing Management
- Needs Assessment
- Integrated Marketing Communications
- 技能部分已折叠。显示 10 项技能,共 17 项。
要了解的详细信息

添加到您的领英档案
1 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有1个模块
In this course, you will delve into the dynamic and strategic realm of marketing, gaining a comprehensive understanding of the marketplace and consumer needs. You will learn to craft a clear marketing strategy, execute its components with precision, engage customers effectively, and ultimately capture value to drive profitability. By the end of this course, you will be equipped with the knowledge and skills to navigate the complexities of marketing, ensuring your strategies are not only well-defined but also successfully implemented, enabling you to reach your business objectives.
涵盖的内容
4个视频4篇阅读材料1个作业
位教师

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
从 Business 浏览更多内容

IE Business School

IESE Business School

Kennesaw State University



