Marketing Management Essentials:The Marketing Plan Structure

Marketing Management Essentials:The Marketing Plan Structure

位教师：Dushinka Karani

访问权限由 New York State Department of Labor 提供

2,023 人已注册

1个模块

深入了解一个主题并学习基础知识。

11 条评论

初级等级

无需具备相关经验

1 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

11 条评论

初级等级

无需具备相关经验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

1 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有1个模块

In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.

In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.