Elevate your expertise as a trusted advisor and strategic partner through advanced account management practices driving sustainable growth. This course guides you through mapping account power structures, identifying opportunities for expansion, and mitigating risks with proactive, tech-enabled strategies. You'll learn to master cross-sell and upsell, manage sentiment, resolve conflict, and align internal and external resources—even in highly competitive or regulated markets. Modules draw from the latest research and real-world scenarios in India, the USA, and globally, accelerating your transition into high-value, long-term account management roles.
Advanced Techniques for Strategic Account Management
Advanced Techniques for Strategic Account Management
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您将学到什么
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
您将获得的技能
- Market Intelligence
- Account Management
- Upselling
- Business Relationship Management
- Virtual Teams
- Cross Selling
- Business Solutions
- Customer Analysis
- Stakeholder Management
- Cross-Functional Collaboration
- Relationship Building
- Negotiation
- Customer Relationship Management
- Account Strategy
- Sales Strategy
- Data-Driven Decision-Making
- AI Personalization
- 技能部分已折叠。显示 9 项技能，共 17 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Strategic Selling and Account Management 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Strong, profitable client relationships don’t happen by chance—they’re built through insight and intentional strategy. In this module, you’ll master advanced tools and behaviors to see beneath the surface of complex account dynamics. Learn how to map out power structures, spot hidden influencers, and apply relationship intelligence to keep key clients engaged across geographies. You’ll also discover how to monitor account sentiment in real time, act swiftly to prevent churn risks, and develop data-backed strategies for sustainable account growth. Transform your approach and become the partner top clients count on.
涵盖的内容
9个视频2篇阅读材料2个作业
Growing account value goes beyond retention—it’s about uncovering new needs, solving bigger problems, and continually demonstrating relevance. This module empowers you to transform every client relationship into a platform for expansion. You’ll learn to surface fresh opportunities for cross-selling, upselling, and renewal through smarter data analysis and genuine insight. Through actionable frameworks and modern negotiation tactics, you’ll confidently create, communicate, and deliver customized solutions that drive loyalty and unlock sustainable, competitive growth.
涵盖的内容
7个视频1篇阅读材料2个作业
Account management success today means leading across boundaries—organizational, cultural, and digital. In this module, you’ll learn to drive powerful collaboration among internal and partner teams while delivering seamless, high-value experiences to clients everywhere. Master the art of clarifying roles, building trust, and leveraging digital platforms to keep dispersed teams focused and agile. You’ll gain the tools to facilitate outcome-driven virtual sessions, solve challenges in real time, and manage complex, global relationships with professionalism and confidence.
涵盖的内容
8个视频1篇阅读材料2个作业
获得职业证书
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