学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈
课程概述
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VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
1376 - Viral Marketing and How to Craft Contagious Content 的 1400 个评论（共 1,681 个）
创建者 Wilson N
•Feb 1, 2019
Genial
创建者 Tina K
•Mar 20, 2017
Great!
创建者 rais a k
•Nov 1, 2021
super
创建者 Deleted A
•Aug 5, 2020
Great
创建者 Sudhanshu K
•Jul 3, 2020
GREAT
创建者 Vinayak G N
•Aug 3, 2017
Great
创建者 Châu Q V
•May 4, 2017
great
创建者 Deleted A
•Mar 13, 2017
GREAT
创建者 Jason M
•Jul 26, 2024
good
创建者 Yunxi L
•Jun 12, 2024
Good
创建者 Muhammad A
•Dec 4, 2023
good
创建者 Jeff W
•Jan 14, 2020
Fun.
创建者 Prawira H S
•Sep 29, 2019
Cool
创建者 Alex
•Jun 1, 2025
gut
创建者 Mohamed H
•Jan 30, 2016
wow
创建者 Jake S
•Aug 20, 2017
<3
创建者 Kevin M
•Aug 26, 2022
创建者 Grishchenko N
•Jul 18, 2020
G
创建者 Rashid S
•Aug 21, 2017
w
创建者 Giuliano Y
•Aug 20, 2017
,
创建者 aymeline C
•Jul 21, 2017
E
创建者 Gianfranco M R
•Mar 17, 2016
a
创建者 Shailesh S
•Dec 2, 2015
Very useful and practical information. Very nice (engaging) content and presentation. I wish it was a bit more long and more involved. Current format is too concise and quick (overview type), would love to have more deeper (depth) course in future. And, ideally, the quizzes should have different questions presented in each attempt with only maximum 3 attempts ever allowed. That's the only way to test us (students) to know how much we have grasped.
Thanks to all who put it together and gave us an opportunity to learn, that too free and on-demand. I have taken many courses in Coursera in last 2 years and ones from Wharton (Univ of Penn) are close to the best ones among all.
创建者 Mike Y W
•Sep 6, 2018
This is a fairly basic course about using psychology to influence others to take up your message, product, or service. I really liked the professor's use of visual aids during the lectures to help in communicating the topics being taught. I only wish the course was a little longer, and the professor could perhaps add something in about the possible ethical issues of using the two methods taught. The professor could add in a final peer-review written assignment - as there is no final - where students choose what message they want to convey given a choice of products or services, and how they would craft contagious content to communicate this message to others.
创建者 Frederico F L B
•Apr 18, 2020
Content taught by Professor Berger is really interesting. By explaining clearly the science behind the creation of contagious content, he is able to actually share some non-obvious and counter intuitive information about the matter, which is probably going to be very useful professionally. However, I would say that the information provided is more of a seminar rather than a course. Besides that, tests are too easy and I wish it would have analytical and discursive exercises that would require more effort of the students and therefore, a true understanding of the concepts.