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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,295 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1476 - Viral Marketing and How to Craft Contagious Content 的 1500 个评论(共 1,681 个)

创建者 Naysia Q L

Apr 23, 2020

I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.

创建者 Abhilash C

May 21, 2020

Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome

创建者 Harini R

Jul 1, 2017

Jonah Berger

you have done a fab job!!

very interesting course to a newbie like me.

like the out of box thinking examples quoted throughout the course

创建者 Evelyn A

Jul 22, 2023

Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.

创建者 Angelique I

Jun 27, 2023

First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.

创建者 Bart J H

Sep 23, 2017

Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.

创建者 Sarah D

Dec 21, 2021

Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive

创建者 Gerald W

Oct 14, 2017

This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.

创建者 Anni V

Jan 30, 2017

Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.

创建者 Vidushi G

Aug 17, 2017

i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.

创建者 Yahya M M

Mar 24, 2020

Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.

创建者 Nicole H

Nov 13, 2018

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

创建者 Mohammad S

May 3, 2018

It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...

创建者 Feifei T

Apr 13, 2017

it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.

创建者 Brendan B

Dec 24, 2020

Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.

创建者 Thomas B

Feb 1, 2017

The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.

创建者 Iryna M

Jan 17, 2018

Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.

创建者 Theo G

Sep 6, 2020

Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.

doesn't bore at all.

创建者 Teresa R

Jul 11, 2019

Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.

创建者 Arushi A

May 14, 2021

Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content

创建者 Mohamed I M

Oct 24, 2021

The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all

创建者 Daniel L

Jul 19, 2020

Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.

创建者 Floyd B

Dec 21, 2016

Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.

创建者 Venkat P

Nov 28, 2016

Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.

创建者 Christopher L

Jan 3, 2016

Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.