学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈
课程概述
热门审阅
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
1476 - Viral Marketing and How to Craft Contagious Content 的 1500 个评论(共 1,681 个)
创建者 Naysia Q L
•Apr 23, 2020
I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.
创建者 Abhilash C
•May 21, 2020
Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome
创建者 Harini R
•Jul 1, 2017
Jonah Berger
you have done a fab job!!
very interesting course to a newbie like me.
like the out of box thinking examples quoted throughout the course
创建者 Evelyn A
•Jul 22, 2023
Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.
创建者 Angelique I
•Jun 27, 2023
First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.
创建者 Bart J H
•Sep 23, 2017
Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.
创建者 Sarah D
•Dec 21, 2021
Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive
创建者 Gerald W
•Oct 14, 2017
This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.
创建者 Anni V
•Jan 30, 2017
Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.
创建者 Vidushi G
•Aug 17, 2017
i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.
创建者 Yahya M M
•Mar 24, 2020
Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.
创建者 Nicole H
•Nov 13, 2018
Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.
创建者 Mohammad S
•May 3, 2018
It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...
创建者 Feifei T
•Apr 13, 2017
it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.
创建者 Brendan B
•Dec 24, 2020
Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.
创建者 Thomas B
•Feb 1, 2017
The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.
创建者 Iryna M
•Jan 17, 2018
Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.
创建者 Theo G
•Sep 6, 2020
Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.
doesn't bore at all.
创建者 Teresa R
•Jul 11, 2019
Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.
创建者 Arushi A
•May 14, 2021
Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content
创建者 Mohamed I M
•Oct 24, 2021
The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all
创建者 Daniel L
•Jul 19, 2020
Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.
创建者 Floyd B
•Dec 21, 2016
Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.
创建者 Venkat P
•Nov 28, 2016
Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.
创建者 Christopher L
•Jan 3, 2016
Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.