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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1301 - Viral Marketing and How to Craft Contagious Content 的 1325 个评论（共 1,681 个）

创建者 mini c

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Dec 15, 2017

Great course!!

创建者 Anshul G

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Sep 23, 2017

awesome course

创建者 Sachin S

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Jun 12, 2016

I loved it. :)

创建者 Gabriel L

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Dec 13, 2015

Great content.

创建者 Richard P (

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Feb 9, 2021

Great course.

创建者 Kurti K

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Feb 8, 2021

Nice and easy

创建者 GOLD U

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Sep 30, 2020

Well detailed

创建者 Frank M

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May 28, 2020

Great course!

创建者 Advait S

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May 28, 2020

Great course!

创建者 Rhonda L

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May 6, 2020

Great course.

创建者 Karina H

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Nov 19, 2019

Great course!

创建者 Lê B T

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Aug 10, 2018

Great course!

创建者 Mohammed D A

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Apr 21, 2017

amazing ideas

创建者 Ventura C

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Dec 28, 2016

Great course!

创建者 Jose Q

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Aug 9, 2016

Great course!

创建者 Suli Y

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Sep 12, 2023

Great class!

创建者 jifengluo

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Sep 8, 2021

Very helpful

创建者 Mike O

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Sep 3, 2020

super course

创建者 Andrea T

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Apr 6, 2020

Very usefull

创建者 Mayya M

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Mar 6, 2020

Good content

创建者 Andre R

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Dec 7, 2018

Great course

创建者 HRHWDK

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Nov 29, 2018

interesting~

创建者 xiaochan d

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Sep 3, 2017

Very useful!

创建者 Aida B S H

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Dec 7, 2015

Sensational!

创建者 abdennour r

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Oct 6, 2024

very useful