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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

876 - Viral Marketing and How to Craft Contagious Content 的 900 个评论（共 1,681 个）

创建者 Yuhao C

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Jan 4, 2017

Good Course！ I learn a lot from it， especially the first week.

创建者 Avi B

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Jan 2, 2017

The course is well structured. and he made it clean and clear.

创建者 Babazinkosi N

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Jun 10, 2024

I loved this course. It was very interesting and eye opening.

创建者 CATHERINE L

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Aug 20, 2023

very useful content and great teacher, very clear. Thank you.

创建者 Dahlia A M

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May 21, 2022

Absolutely informative, to the point and very well presented!

创建者 Asmae B

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Aug 20, 2019

Very interesting, useful and amazing course.Thank you so much

创建者 Jubril B

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Oct 29, 2018

I thoroughly enjoyed this course and I learnt so much from it

创建者 Ria K

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Aug 8, 2017

Very Helpful in understanding the concept of viral marketing.

创建者 Veronica G

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Jun 11, 2017

Great course, great professor. Clear & concrete explanations.

创建者 Amit K

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Jan 1, 2022

Very crisp, while being sufficiently lucid! Highly recommend

创建者 Alejandro C L

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Aug 6, 2020

Excelente forma de aprender. Quedé tremendamente satisfecho.

创建者 Tazzy B

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Jun 13, 2020

Great Course! It was very informational and I learned a lot.

创建者 R H

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Jan 18, 2020

Really smooth and easy to follow. Just what school should be

创建者 ANA R

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Aug 8, 2017

Excellent course! Extremely useful! I strongly recommend it!

创建者 Karandeep T

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Jul 14, 2017

WELL ITS BECOME EASY TO STUDY FROM HOME AT ANY POINT OF TIME

创建者 Hb S

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May 23, 2017

Excellent course and excellent teacher. Thank you very much.

创建者 Ghazala R

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Aug 1, 2022

good information, but not sure if all will stick with me :)

创建者 Marinda P

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Sep 9, 2021

too good to be true can get this insight from online course

创建者 Leah C

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Oct 28, 2020

Very interesting. Packed a lot of info into a small course.

创建者 Steven H

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Apr 13, 2020

Jonah Berger is fantastic. Excellent quality of the course.

创建者 Pedro P Q M

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Mar 14, 2020

Excelente curso y también la forma de enseñar del profesor.

创建者 Omar F Z

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Feb 25, 2020

This course is better for us to learn something enchanting!

创建者 Apurv K

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Sep 21, 2019

Best course ever on Content Curation and Product Marketing.

创建者 Aneta R d S

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Mar 26, 2019

Very interesting, presented in a clear and interesting way.

创建者 Nicole M

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Jan 20, 2018

really enjoyed it, not too drawn out and has great concepts