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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

801 - Viral Marketing and How to Craft Contagious Content 的 825 个评论(共 1,681 个)

创建者 Akash K

Apr 13, 2020

This course gives a better insight into outstanding marketing campaigns.

创建者 Alicia R

Jan 2, 2020

Great & very interesting Course. i had a lot of fun while completing it.

创建者 Quentin V

Sep 6, 2017

Great Course!

A Synthesis Week by Week in PDF could be a plus!

Thx a lot!

创建者 Suryasree R

May 18, 2017

Loved it. Well explained, good examples. The course was well structured.

创建者 Elena R

Mar 19, 2016

this course is really interesting and useful. I study it without breaks)

创建者 Mohit R S

May 18, 2020

This is a very interesting course with lots of relevant examples in it.

创建者 BAILA M

Jun 13, 2019

Amazing, clear concise discussion on how to make advertising effective.

创建者 Jorge C

Sep 24, 2017

Becoming a Viral Expert: Your Life Depends of This Marvellous Course!!!

创建者 Riana B

Sep 17, 2017

I loved this course! I learned so much useful information. Thank you!

创建者 Samandra V

Mar 25, 2020

This class is mind blowing! I enjoyed every second of his teachings!!!

创建者 DICKY S

Apr 27, 2019

Do you want to learn all about viral? This is one of the best material

创建者 Judith C M

Mar 10, 2018

information was very comfortable to digest. I understood what I learnt

创建者 Aparna S

Mar 8, 2018

I just wish that I could get feedback on what I tried from the author.

创建者 Alexander I Z

Jul 26, 2017

THANK YOU I would not like I would LOVE to get more Study of the some.

创建者 Neha J

Apr 29, 2017

This was the first COURSERA course I took and I found it very helpful.

创建者 Jennifer E

Feb 18, 2017

A great course! I went through it twice and I'll probably do it again.

创建者 Kleio F

Dec 4, 2019

An eye-opening course for marketing beginners. I highly recommend it.

创建者 Jack L

Aug 25, 2019

How make impactant content, wowww is incredible and very interesting.

创建者 Jean-Marie B

Oct 25, 2017

simple and straight forward, easy to apply and understand. thank you.

创建者 Saloni K

Aug 13, 2017

Great course for those starting out in the content / marketing domain

创建者 Darija L

Aug 11, 2017

Very interesting, easy to follow and professor presented great cases.

创建者 Keisuke H

Jul 29, 2017

A fast way to understand how marketing can be more or less effective.

创建者 Yogesh J

Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

创建者 Erin C

May 19, 2017

Great course. Lots of valuable information and interesting examples.

创建者 Dadá

Sep 29, 2024

Muy bueno y claro, tiene ejempos que ayudan a entender los conceptos