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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

VK

Jun 2, 2020

The course was interesting as in my opinion it not only touched on marketing but also social psychology. In addition all the material was presented fairly well with an ample amount of examples.

筛选依据:

751 - Viral Marketing and How to Craft Contagious Content 的 775 个评论(共 1,681 个)

创建者 Wafaa G

Aug 28, 2023

Thank you for that amazing course. it gonna be very helpful in my career journey.

创建者 ANISH G

Aug 28, 2021

Last module coiuld haven been prepared with more examples. Rest all were good :)

创建者 Viren S

Jan 21, 2018

Brilliant course content with superb faculty. Thank you coursera for the learning

创建者 Sucharita G

Jul 1, 2017

Knowledge acquired can be applied to a variety of disciplines. Extremely helpful.

创建者 Reinaldo L d O e C

Dec 6, 2015

One word about this course: fantastic! Very useful, very practical. A five stars!

创建者 Yash B

Dec 7, 2020

Great course, lots to learn, Thanks for the experience, I wish it lasted longer.

创建者 Sara D

Aug 27, 2020

I keep coming back to learn again secrets and gain inspiration from this course!

创建者 Jeff B

Mar 13, 2019

Great content, presentation, examples, and instruction on practical application.

创建者 Grade D (

Mar 28, 2018

awesome course! learn the process of making probable viral or contagious content

创建者 Demetra F

Sep 16, 2017

Interesting and very easy to follow. A great introduction to creative targeting.

创建者 Mukhiddin T

Aug 21, 2017

Truly inspiring and motivational course for those who are majoring in Marketing.

创建者 Kamal P

May 1, 2017

Awesome course, I could have completed it in 2-3 days coz it was so interesting.

创建者 Nikhil C

Apr 25, 2020

The best course.Perfectly curated for the people interested in viral marketing.

创建者 Abhimanyu

Apr 25, 2020

Great course, learned a lot about influencing other and get our idea out there!

创建者 Deepanshi J

Mar 27, 2018

It was an amazing course and extremely relevant for today's marketing strategy.

创建者 Chenyan Z

Oct 4, 2018

I was highly inspired by the course, and i am so glad that i have finished it!

创建者 Hamza B

Nov 21, 2017

Amazing course and instructor.

Though it could have been a bit more elaborated.

创建者 Aditi S

Sep 24, 2017

This was really helpful. i'm going to spread the idea of pursuing this course.

创建者 mert k

Jul 26, 2017

Viral Marketing course is very helpful to get great insights about this topic.

创建者 Kylie D

May 8, 2020

Very informative and interesting. I found it very helpful and well presented.

创建者 Hinmikaiye D

Aug 21, 2017

lots of insights, well explained, easy to grasp, good content and very useful

创建者 Eva M

Mar 18, 2016

This was a very usefull course and the Professor is great speaker. thank you!

创建者 Elisa E A

May 7, 2024

Such an information-rich course. I will definitely be listening to it again.

创建者 Valeria L C R

Mar 24, 2022

Great way of explaining things through examples and easy to learn accronyms!