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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据:

676 - Marketing Analytics 的 700 个评论(共 1,838 个)

创建者 Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.

创建者 Monima C

Oct 14, 2021

Great course - explains numericals very nicely with lots of examples etc

创建者 Clarisse A S M

Jul 30, 2020

I really learned a lot in this course and the modules were very helpful.

创建者 George C L

Jun 11, 2020

i learn a lot of things especialy in solving and it is a big help for me

创建者 Eakansh S ( S

May 21, 2020

Course is practically explained non English native can easily understood

创建者 Laxman y

May 6, 2020

Nice ...Helped a lot....Thank u professor for learning a lot of insights

创建者 Sim H Y

Apr 27, 2020

Thank you for being so clear! The practice quiz really helps to clarify!

创建者 SUMIT K S

Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

创建者 David J P O

Oct 26, 2020

Excelente curso, aprendí muchísimo el profesor muy bueno para explicar.

创建者 Ashen L F

Aug 6, 2020

I learn a lot of things in this course thanks to Lecturer and Coursera.

创建者 Joel R

Jul 18, 2020

the best course, i wish i could have a scholarship to study in Virginia

创建者 Ka. N

Jul 7, 2020

This course opens my mind about business and enhances my English skill.

创建者 Shreeya S

Jul 2, 2020

It was the best experience to learn marketing analytics from Coursera .

创建者 Ayushi G

Jun 27, 2020

Quite engaging course filled with examples, cases and numbers. Loved it

创建者 Vedant G

Jun 22, 2020

very informative and loved the practical case studies from time to time

创建者 ALDRIN N

Jun 16, 2020

Well curated course briefing all the essentials in marketing analytics.

创建者 Haashir Y

May 21, 2020

very instructive but can be updated to current data to be more accurate

创建者 amrita s

Apr 18, 2016

Everythibg under one roof. This was really helpful for my job interview

创建者 Nakshathra A D

Oct 29, 2020

It's really a good session for me .. I can learn more about marketing.

创建者 Tamanna H

Jun 26, 2020

This course actually helped a lot in learning the basics of Marketing.

创建者 Vigneshwarababu R

May 31, 2020

Good course for marketer. Instructor and course content are very good.

创建者 Mitchel T W

May 15, 2020

Incredible course. It is very well taught, would definitely recommend!

创建者 Kamran B

Jul 11, 2021

Great advanced course for specialized insights of marketing analytics

创建者 Shreyas S

Jun 21, 2020

The course was full of practical subjects and are explained very well

创建者 SAHIL K

Jun 14, 2020

Great course .I really get fascinated by teaching styles by teachers.