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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

576 - Marketing Analytics 的 600 个评论(共 1,838 个)

创建者 Neranjan J

Jul 8, 2020

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)

创建者 HITESHWAR R B

May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

创建者 Abhishek S

Apr 14, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting

创建者 Gokul K

Apr 8, 2020

it was good we had some new learning it is good if we want some learning here good platform

创建者 KOUSTAV C

Aug 1, 2020

Had an great experience and learning. The instructor's lecturing style is also very great.

创建者 LAKSHMI K

Jun 12, 2020

Great learning experience!!! Examples are from 2015 but we are in 2020. Could be updated.

创建者 Janitta I

May 23, 2020

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

创建者 Sreenesh R B

May 20, 2020

Good course to understand what goes behind a marketing campaign. How to analyse market etc

创建者 Sandra S K

May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!

创建者 ASHMI C

Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

创建者 Aakash J

Apr 7, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

创建者 Priyanka

Jun 13, 2020

The explanation of contents was extremely good.I would suggest to ones go through of it.

创建者 kenneth s

May 27, 2020

This course gives you a deep insight on how companies operate when it comes to marketing.

创建者 Manoj M

May 6, 2020

very interactive course with various real life data examples to understand the techniques

创建者 Shipali R

May 9, 2020

This course gave me lots and lots of insight about the business and the marketing world.

创建者 Chad P

Apr 28, 2020

Learned so much and really enjoyed the presentation style. Great educational experience!

创建者 Kanat

Apr 24, 2020

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

创建者 Franco L

Apr 24, 2020

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

创建者 George F

Aug 3, 2023

This was fun. The course study was engaging, informative and enlightening. Thank You.

创建者 Alecia J

Oct 9, 2020

This course was beautiful and an exciting journey that i really enjoyed. Thank you all.

创建者 Deeksha S

Jul 31, 2020

A very thoroughly structured course. I got a lot of insights about marketing analytics.

创建者 Devika D

Jun 8, 2020

Very engaging and insightful course. Should be attended for a great career opportunity.

创建者 Jyotsna A

May 4, 2020

Though i hate every form of math, the instructor makes it fun and very understandable!!

创建者 ANIKET T

May 17, 2020

It's well explained course with good learning experience. Must do for every Marketeer.

创建者 Vipin S

May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this