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返回到 Cost and Economics in Pricing Strategy

学生对 University of Virginia 提供的 Cost and Economics in Pricing Strategy 的评价和反馈

4.8
685 个评分

课程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

热门审阅

MS

Aug 22, 2020

Very helpful. The course provided conceptual insight in price setting methods apart from other relevant Technics and tools.

SM

Mar 10, 2018

A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.

筛选依据:

76 - Cost and Economics in Pricing Strategy 的 100 个评论(共 151 个)

创建者 Wang L

Aug 8, 2017

It's a very helpful course can improve my analyze skills whatever I'm a salesman or a buyer !!

创建者 Arun K

Aug 3, 2020

Very Nice course, looks simplistic but makes a lot of difference towards the understanding...

创建者 Poushali G

Jan 20, 2018

Good course on pricing...look forward to completing the rest of the three pending courses

创建者 Eladio M

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

创建者 Antonio I M d A

Nov 30, 2020

Lots of practical and useful information that we can see in our day to day operations.

创建者 Jason K

Jul 11, 2019

Really enjoyed the class. I would highly recommend this class to any business person.

创建者 Fábio I A

Dec 17, 2018

An amazing content that allows me to understand serious companies pricing strategies.

创建者 Ravi K

Jan 16, 2020

I have gained good skills about price optimisation and this course is very helpful.

创建者 Ismail A S

Aug 29, 2017

This is an insightful and educative course to prepare anyone for a pricing career.

创建者 Sumit M

Jun 2, 2017

Course content was good, although it was simple, they can be made more rigorous.

创建者 KAPURIA D

May 11, 2020

Provides a good understanding of the pricing concepts involved related to cost

创建者 Brian L

Sep 13, 2019

This course was well structured and the videos and assessments quite engaging.

创建者 Nariman B

Sep 20, 2020

Challenging at times but full of detailed and valuable information. Loved it.

创建者 Martin R

Jul 24, 2017

Really nice course, well explained, and a lot of examples from actual cases!

创建者 KRISHNA K N

Jun 14, 2020

Well structured course to learn the price strategy with practical use case

创建者 Prashant K

Nov 16, 2019

Fantastic course with good inputs and material on fundamentals of pricing.

创建者 Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

创建者 Felipe O

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

创建者 Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

创建者 chintamani M

Feb 1, 2020

excellent course and directly applicable for my current pricing job

创建者 Ruben M

Jun 26, 2020

It gives good insight with few concepts and easy calculations.

创建者 shivam p

Sep 23, 2020

Great learning even for novice learners, I am very impressed.

创建者 Artsom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

创建者 Jesús M S G

Apr 26, 2021

Learned a lot about the basics of pricing! Great Course!!

创建者 Luis S

Aug 19, 2019

Is a good course that give you a large view abut pricing.