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学生对 University of Virginia 提供的 Cost and Economics in Pricing Strategy 的评价和反馈

4.8
685 个评分

课程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

热门审阅

MP

May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

CA

Jul 6, 2019

All you need to understand about calculations and economics regarding pricing is explained, in detail, using clear examples and with great material to feel satisfied about complex information.

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51 - Cost and Economics in Pricing Strategy 的 75 个评论(共 152 个)

创建者 Parv S

May 18, 2020

One of the most challenging courses I have done on this platform and yet one of the most rewarding ones. Can't wait to do the next one!

创建者 YANG X

Mar 25, 2020

Good cases with strong background knowledge, the course provides a framework for me to reflect loads of real-world business problems.

创建者 arion07

Nov 16, 2021

Good information and techniques of how to increases profits in sales companies specially for products and massive consumption goods.

创建者 Michael C

May 8, 2017

Interesting module considering this is my first time trying to understand pricing and how to set pricing. Learnt a lot, thanks.

创建者 Pravar J

Apr 19, 2021

Great course. Helped me understand how to price your product with respect to market prices in order to attract customers.

创建者 Alvaro F

Sep 27, 2020

Excellent, very complete and useful. Pretty sure I will be able to apply what I have learned here. Very well recommended.

创建者 Georgiy Z

Feb 21, 2019

Excellent overview of economics in pricing strategy.

Great deal of practical work. Very applicable to real life scenarios.

创建者 Dr. A R

Oct 4, 2020

Its a challenging course, need lots of understanding and hands on to clear the course. Had a great learning experience

创建者 Bilal Y

May 29, 2018

I would have loved if we were able to see a complete example, similar to the one we have done in the end of the course.

创建者 dispievi d

Sep 11, 2020

Muy enriquecedor y despeja inquietudes sobre fijación de precios que en emprendimiento, lo cual es un punto clave.

创建者 Fernanda Q

May 4, 2020

This was a really well structured course, I was not expecting so much clarity on the content. Totally recommended.

创建者 Ashish A

Sep 13, 2018

It was really helpful in increasing the understanding of different pricing strategy. It was really a nice course.

创建者 Deleted A

Dec 5, 2023

wonderful course to understand the pricing basics and different strategies along with real life case and handson

创建者 Bruno d R D M

Aug 21, 2019

Congratulations for the course. I could learn the pricing techniques in a easy way and star taking in daily use.

创建者 Visweswar R G

Sep 17, 2025

It is very much useful, designed to cover an university level course. I am very much thankful for the content.

创建者 Vladislav T

Oct 1, 2018

Great overview of main concepts, simple and immediately applicable explanation of elasticity and regression!

创建者 Reinis S

Jun 2, 2017

Great course and intro to pricing strategy, already excited for the coming courses in the specialization.

创建者 jonathan

May 15, 2020

very good course! detailed, interesting and provides really useful concepts with real-world applications

创建者 Alexandre C

Nov 16, 2018

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!

创建者 Ashish S

Sep 30, 2017

Brilliantly led course. The BCG material seems a bit fluffy - but from practice I know it is important.

创建者 Meng Y

Sep 14, 2020

Great course to learn about the basics of pricing strategy, and some linear regression along the way.

创建者 Daryl S

Apr 23, 2019

An excellent course. A gold star online experience, fantastic teachers, albeit challenging in parts.

创建者 Paolo V

Apr 3, 2019

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

创建者 Gary S

Mar 18, 2018

Interesting, Challenging and rewarding. Recommended for all pricing enthusiasts and professionals!

创建者 Bhaskar S

Apr 19, 2020

Excellent course. Really enjoyed it throughout. Concepts are explained in a really nice manner.