Strategic Implementation & Management

本课程是 Strategic Management Essentials 专项课程的一部分

位教师：Shelley Harrington

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3个模块

深入了解一个主题并学习基础知识。

初级等级

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1 周完成

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3个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

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在 10 小时一周

灵活的计划

自行安排学习进度

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您将学到什么

Formulate and execute strategic plans to enhance organizational performance, critical for leadership and management roles.
Manage stakeholder relationships effectively to ensure successful strategy implementation and organizational alignment.
Integrate strategic frameworks like SWOT, VRIN, and Porter's Value Chain for comprehensive strategy evaluation.
Navigate strategic change processes to adapt and thrive in dynamic business environments.

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Strategic Management Essentials 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
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该课程共有3个模块

Navigate the complexities of strategic implementation and effective management to drive organizational success. This course delves into essential topics such as managing stakeholders, strategic change, and aligning strategy with organizational culture. Learn how to integrate various strategic frameworks and tools, including SWOT analysis, VRIN model, and Porter's Value Chain to evaluate and implement strategies effectively.

Through hands-on projects and real-world case studies, you will develop the skills necessary for effective decision-making, stakeholder management, and strategic adaptation. Whether you are stepping into a leadership role or enhancing your strategic management capabilities, this course equips you with the practical insight to transform business operations and achieve sustained competitive advantage.

This week, the module delves into managing stakeholders. It covers the definition and types of stakeholders, including internal and external groups. The module also explores stakeholder analysis and mapping, using tools like Mendelow’s Matrix. Additionally, it examines the importance of strategic champions, the political perspective of strategy development, and the ethical implications of stakeholder management. By the end of the week, you will be able to identify and engage stakeholders, analyse their influence, and understand the ethical and political dimensions of stakeholder management.

涵盖的内容

1个视频27篇阅读材料2个作业1个讨论话题

1个视频总计2分钟

Welcome to Managing stakeholders 2分钟

27篇阅读材料总计355分钟

Module Overview 10分钟
Meet the teaching team 10分钟
Managing stakeholders overview 10分钟
What is a stakeholder 10分钟
Aims and goals of stakeholders 10分钟
Who are stakeholders and how can they be engaged 10分钟
Stakeholder group types 10分钟
Internal stakeholder groups 10分钟
External stakeholder groups 50分钟
Stakeholder analysis 10分钟
Stakeholder mapping 10分钟
Stakeholder Mapping 10分钟
Constrained Thinking 10分钟
Activity: Stakeholder analysis 45分钟
Managing Stakeholder Conflict 10分钟
The importance of strategic champions 10分钟
The Role of Communication 10分钟
The political perspective of strategy development 10分钟
Economic rationality 10分钟
Does politics destroy strategy? 20分钟
Political rationality 10分钟
Ethical implications of stakeholder management 10分钟
Case Study: Enron 10分钟
Cultural management of Stakeholders 10分钟
What went wrong 10分钟
Strong culture 10分钟
Managing stakeholders reflection 10分钟

2个作业总计45分钟

Test Yourself: Managing stakeholders 30分钟
Let's Practice: Managing stakeholders 15分钟

1个讨论话题总计10分钟

Reflection: Strong culture 10分钟

This week, the module delves into managing strategic changes. It covers the key elements of strategic change, including the importance of context, inertia, and resistance. The module also explores types of strategic change such as adaptation, reconstruction, revolution, and evolution. Additionally, it examines strategic leadership styles and the role of outsiders in leading change. By the end of the week, you will be able to assess different styles of leading and managing strategic change, analyse how organisational context affects change programs, and identify types of required strategic change.

涵盖的内容

2个视频20篇阅读材料2个作业

2个视频总计10分钟

Welcome to Managing strategic changes 2分钟
Professor John Nicholson on Marvel 8分钟

20篇阅读材料总计200分钟

Managing strategic changes overview 10分钟
Key elements in strategic change 10分钟
Strategy matters 10分钟
Context matters 10分钟
Inertia and resistance matter 10分钟
Leadership matters 10分钟
Fundamental types of strategic change 10分钟
Adaptation 10分钟
Reconstruction 10分钟
Revolution 10分钟
Evolution 10分钟
Styles of leadership 10分钟
The importance of outsiders 10分钟
Activity: Marvel case study 10分钟
The Crescendo Model 10分钟
Seven main failings 10分钟
The challenges of leading change 10分钟
In the timing 10分钟
Reflection: Organisational change 10分钟
Managing strategic changes summary 10分钟

2个作业总计45分钟

Test Yourself: Managing strategic changes 30分钟
Let's Practice: Managing strategic changes 15分钟

This week, the module delves into innovation. It covers the strategic importance of innovation, different types of innovation, and innovation platforms. The module also explores radical and incremental innovation, and the political process of innovation. By the end of the week, you will be able to critically evaluate factors that enable and impede innovation, present examples of innovation, and relate innovation to strategy.

涵盖的内容

11篇阅读材料2个作业

11篇阅读材料总计120分钟

Applying strategic management overview 10分钟
Innovation and its strategic importance 10分钟
Types of innovation 10分钟
Innovation platforms 10分钟
Innovation as a political process 10分钟
Practice of radical and incremental innovation 10分钟
Innovation summary 10分钟
From confrontation to transformation 20分钟
Disruptive Environment 10分钟
Applying strategic management summary 10分钟
Summary of the course and next steps 10分钟

2个作业总计45分钟

Test Yourself: Applying strategic management 30分钟
Let's Practice: Applying strategic management 15分钟

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学习 University of Huddersfield 的这个课程，您可以预览相关学位课程计划中的主题、材料和授课教师，以便您确定该主题或大学是否适合您。

位教师

Shelley Harrington

University of Huddersfield

4 门课程 583 名学生

提供方

University of Huddersfield

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