中Unlock the essential principles of strategic management with this comprehensive specialization. Dive into business strategy formulation, implementation, and evaluation to develop competitive advantages and integrate organizational culture. Explore advanced frameworks like SWOT analysis, VRIN model, and Porter's Value Chain. Enhance your management skills, navigate complex environments, and solve real-world business challenges through practical projects and case studies.
Strategic Management Foundations & Capabilities
您将学到什么
Formulate and implement business strategies to drive organizational success in leadership and management roles.
Apply SWOT and VRIN analysis to identify strengths, weaknesses, opportunities, and threats, enhancing strategic decision-making.
Integrate organizational culture with strategic planning to achieve sustainable competitive advantage and effective management.
Manage strategic changes, stakeholder relationships, and internationalization efforts to navigate complex business environments.
您将获得的技能
- Innovation
- Competitive Analysis
- Business
- Critical Thinking and Problem Solving
- Case Studies
- Organizational Strategy
- Business Strategy
- Process Analysis
- Resource Management
- Business Analysis
- Business Process Improvement
- Strategic Thinking
- Market Analysis
- Strategic Decision-Making
- Business Management
- Business Planning
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
October 2025
作业
12 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Strategic Management Essentials 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This module provides an introduction into the strategic management theories and its practical application. It covers: mission and goal formation, stakeholder theories, corporate governance, and business ethics. In addition to these topics, this module equips you with the strategy toolbox that includes: external and internal analysis, corporate level strategies and business level strategies, strategic decision making and at the end overall evaluation of strategy implementation and evaluation.
涵盖的内容
2个视频15篇阅读材料5个作业1个插件
This week, the module delves into strategic capabilities such as physical, financial, and human resources. It covers SWOT and VRIN analyses applied to organizations like IBM and McDonald’s, and examines Porter’s Value Chain. Additionally, the module equips you with the skills to critically analyse strategic capabilities and understand strategic positioning. By the end of the week, you should be able to apply these concepts effectively.
涵盖的内容
2个视频23篇阅读材料3个作业2个插件
This week, the module delves into the external business environment. It covers strategic positioning analysis, including Porter’s Five Forces and the PESTEL framework. Additionally, the module examines scenario planning and the industry lifecycle. By the end of the week, you should be able to identify key drivers in the macro environment, critically analyse the external environment, and evaluate the complexities of strategic management in dynamic contexts.
涵盖的内容
2个视频25篇阅读材料2个作业1个讨论话题3个插件
This week, the module delves into dynamic capabilities. It covers the VUCA model and its application, the evolution of strategic management, and the differences between ordinary and dynamic capabilities. Additionally, the module examines how dynamic capabilities can be contextualized in uncertain environments. By the end of the week, you should be able to apply the VUCA model, critically analyse the evolution of strategic management, and understand the role of dynamic capabilities in business performance.
涵盖的内容
1个视频15篇阅读材料2个作业1个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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