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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,468 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

筛选依据:

51 - Sports Marketing 的 75 个评论(共 454 个)

创建者 Monty J

Apr 26, 2021

The course was a great eye opener for someone who has a degree in marketing. I love learning more detail about the sports industry. I love honing my marketing skills and able to flex into something different in the world of marketing.

创建者 Christopher A

Jun 14, 2020

Really informative, and helped broaden my understanding in sports marketing. As someone who is currently enrolled in public relations, with hopes to someday work in the sports field of it - this course has really taught me a lot.

创建者 Bamisebi S

Jan 20, 2021

Amazing compilation of course material. The videos were helpful and so were the peer-graded assignments. I really enjoyed the course and learnt a lot from it. Big thanks to Northwestern University and Professor Candy Lee.

创建者 Anirudh K

Aug 28, 2020

ITS A WONDERFUL COURSE THAT PROVIDES A GREAT DEAL OF INFORMATION ABOUT THE SPORTING INDUSTRY AND HOW IT IS A BUSINESS AS WELL AS AN ENTERTAINMENT PLATFORM.THE INTERVIEWS ,LECTURES ,EXAMPLES AND CONTENT IS WORLD CLASS.

创建者 Jose E M

Apr 15, 2020

Good program that allows you to have an introduction and a global vision of the sports business. Highly recommended for those who work in the industry and for those who want to break into the world of sports business

创建者 Margarita Z

Nov 18, 2024

I just dicided to cange my job and switch to sports marketing filed and this course is a pure gift for me. It`s pretty basic and light, but for the first step into job understanding just perfect. Thanks for sharing!

创建者 Derrick O

May 11, 2024

This course was well taught and lectured, I have learnt a lot and I am grateful to be part of coursera. My professional path is going to be more better with the knowledge and information I gathered from the course.

创建者 Moulay A E T

Feb 25, 2023

I really enjoyed this course, it was very informative and easy to follow, but unfortunately her certificate is not accredited and this made me sad, is there a solution my friends, I need it on my resume for a job

创建者 Jan T

May 25, 2020

It's a really well designed program that also gives some interesting insights for industry professionals. The structure is really comprehensive and there's a lot of really good reading material integrated.

创建者 Karlien D B

Oct 12, 2023

It was a great overview of the world of sports marketing and informative to hear from industry experts about their experience. I was able to apply much of what I have learnt practically in our business.

创建者 Patricia A P G

May 5, 2020

Excelente curso de iniciación de Sports Marketing. Buen contenido y evaluaciones en las que pones en práctica lo aprendido. Recomendado para aquellos que buscan ampliar su campo laboral en esta área.

创建者 David S

Jul 14, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

创建者 Zubaida A

Aug 21, 2021

Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.

创建者 Sebastian L

Jul 17, 2020

Curso muy completo, abarca los aspectos más relevantes y variados dentro del marketing deportivo. Ideal para que los interesados tengan una perspectiva completa del marketing deportivo

创建者 Edoardo L

Mar 3, 2021

Very nice course. Unfortunately, no assignments were available for review, so I had to wait several days even though I finished my course. The content is very interesting and clear.

创建者 Avinash B

Jul 23, 2024

Overall experience was good but in a few modules the readings part was unavailable I've learnt so much thank you for my certificate I wish to do my certification using Coursera.

创建者 Cariappa M P

Jan 22, 2023

Excellent for beginners who wants to get an idea about Sports Marketing !! and the peer graded projects allows you to gain practical knowledge, which is Great !! Go for it !!

创建者 abhishek

Jul 29, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

创建者 Elvin H

Jan 15, 2021

Excellent course! İ appreciate the professor very much! The topics were to the point, easy to understand, and covered all essential moments of the actual components.

Thank You!

创建者 Luke D

Sep 9, 2020

An amazing experience for someone looking to become involved in the world of sport. Exciting, informative and meaningful course. I loved it. Thank you Northwestern University!

创建者 nivanson a

Jul 30, 2020

Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..

创建者 abhishek v

Sep 13, 2021

Really good start for someone who wants to demystify the world of sports marketing. The course lays down all the fundamental components for us to pick up on and dive deeper.

创建者 Guillermo d C

Nov 24, 2020

Very useful course, intereting topics and the videos are clear and focus on the relevant information. Thanks Candy Lee and the rest of people who made possible this course.

创建者 Rahul P

Oct 17, 2021

A fantastic practical approach to the world of sports marketing. The information is given in interview format which for me, works better than a single person telling it!

创建者 Emrah Z

Nov 15, 2022

Harika bir kurs.Öncelikle emeği geçenlere teşekkür ederim ancak ücretler çok pahalı.Umarım mali yardımdan faydalanıp kariyerim için önemli olan bu belgeyi alabilirim.