Persuasion and Presence for Program and Project Managers

Persuasion and Presence for Program and Project Managers

本课程是 Program Management and the Art of Communication 专项课程的一部分

位教师：William A. Brantley

包含在中

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5个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

7 小时完成

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

7 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
Strengthen leadership presence and build trust across digital and in-person interactions.
Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.

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要了解的详细信息

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作业

24 项作业

授课语言：英语（English）

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积累特定领域的专业知识

本课程是 Program Management and the Art of Communication 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
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该课程共有5个模块

Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives.

You’ll explore how to balance logic, emotion, and credibility—known as ethos, pathos, and logos—to make your messages compelling and memorable. Through real-world applications, you’ll learn to craft persuasive communications, manage risk through influence, and adapt your presence across digital and in-person environments. Earn 10 professional development units (PDUs) while developing the advanced communication and leadership skills every top-tier program and project manager needs to succeed.

The first week starts with defining the two communication models: transmission and emergence. Then, how each communication model is used in program and project management.

涵盖的内容

5个视频10篇阅读材料6个作业

5个视频总计41分钟

1.1.0 Aristotle’s Rhetorical Triad Video 11分钟
1.2.0 Logos - The Logic of Your Communication Video 7分钟
1.3 Pathos - The Emotions of Your Communication Video 8分钟
1.4.0 Ethos - Your Communication Presence Video 6分钟
1.5.0 The Elegant or Perfect Pitch Tool Video 9分钟

10篇阅读材料总计27分钟

Orientation and Welcome! 1分钟
Course Syllabus 1分钟
Course Instructor 1分钟
FAQs 1分钟
1.1.1 Aristotle’s Rhetorical Triad Summary Points 7分钟
Logos - The Logic of Your Communication Summary Points 3分钟
Pathos - The Emotions of Your Communication Summary Points 4分钟
Ethos - Your Communication Presence Summary Points 4分钟
The Elegant or Perfect Pitch Tool Summary Points 4分钟
Week 1 Resources 1分钟

6个作业总计40分钟

Week 1 Quiz 15分钟
1.1.2 Aristotle’s Rhetorical Triad Knowledge Check 5分钟
1.2.2 Logos - The Logic of Your Communication Knowledge Check 5分钟
1.3.2 Pathos - The Emotions of Your Communication Knowledge Check 5分钟
1.4.2 Ethos - Your Communication Presence Knowledge Check 5分钟
1.5.2 The Elegant or Perfect Pitch Tool Knowledge Check 5分钟

The second week describes the three parts of the Understanding Triad. You will learn how know-what, know-how, and know-why work together in creating an effective and compelling message.

涵盖的内容

5个视频6篇阅读材料6个作业

5个视频总计41分钟

2.1.0 What is Stage Presence? Video 8分钟
2.2.0 Establishing Trust through Your Words Video 6分钟
2.3.0 Building Trust at a Distance Video 9分钟
2.4.0 Nonverbal Trust Building Video 8分钟
2.5.0 How to Up Your Presence Game Video 11分钟

6篇阅读材料总计21分钟

What is Stage Presence? Summary Points 3分钟
Establishing Trust through Your Words Summary Points 3分钟
Building Trust at a Distance Summary Points 5分钟
Nonverbal Trust Building Summary Points 4分钟
How to Up Your Presence Game Summary Points 5分钟
Week 2 Resources 1分钟

6个作业总计40分钟

Week 2 Quiz 15分钟
2.1.2 What is Stage Presence? Knowledge Check 5分钟
2.2.2 Establishing Trust through Your Words Knowledge Check 5分钟
2.3.2 Building Trust at a Distance Knowledge Check 5分钟
2.4.2 Nonverbal Trust Building Knowledge Check 5分钟
2.5.2 How to Up Your Presence Game Knowledge Check 5分钟

The third week describes the value of feedback in building understanding. You will learn the three types of feedback and how to combine the three feedback types with the Understanding Triad for better testing of agreement.

涵盖的内容

4个视频5篇阅读材料5个作业

4个视频总计26分钟

3.1.0 How Emotions Work in Communicating Video 8分钟
3.2.0 Crafting an Emotionally Compelling Message Video 6分钟
3.3.0 Communicating Bad News Video 7分钟
3.4.0 Blending Logos and Pathos Video 6分钟

5篇阅读材料总计14分钟

How Emotions Work in Communicating Summary Points 4分钟
Crafting an Emotionally Compelling Message Summary Points 3分钟
Communicating Bad News Summary Points 3分钟
Blending Logos and Pathos Summary Points 3分钟
Week 3 Resources 1分钟

5个作业总计35分钟

Week 3 Quiz 15分钟
3.1.2 How Emotions Work in Communicating Knowledge Check 5分钟
3.2.2 Crafting an Emotionally Compelling Message Knowledge Check 5分钟
3.3.2 Communicating Bad News Knowledge Check 5分钟
3.4.2 Blending Logos and Pathos Knowledge Check 5分钟

The last week gives the program or project manager the tools to determine who is their audience and their information needs. You will combine the Understanding Triad with audience analysis to tailor your messages for maximum impact.

涵盖的内容

5个视频6篇阅读材料6个作业

5个视频总计31分钟

4.0.0 Project Oxygen Video 5分钟
4.1.0 Defining Psychological Safety Video 6分钟
4.2.0 Building Psychological Safety on the Project Team Video 7分钟
4.3.0 Psychological Safety with Logos and Pathos Video 8分钟
4.4.0 Troubleshooting Psychological Safety Issues Video 5分钟

6篇阅读材料总计18分钟

Project Oxygen Summary Points 3分钟
Defining Psychological Safety Summary Points 3分钟
Building Psychological Safety on the Project Team Summary Points 4分钟
Psychological Safety with Logos and Pathos Summary Points 4分钟
Troubleshooting Psychological Safety Issues Summary Points 3分钟
Week 4 Resources 1分钟

6个作业总计40分钟

Week 4 Quiz 15分钟
Project Oxygen Knowledge Check 5分钟
4.1.2 Defining Psychological Safety Knowledge Check 5分钟
4.2.2 Building Psychological Safety on the Project Team Knowledge Check 5分钟
4.3.2 Psychological Safety with Logos and Pathos Knowledge Check 5分钟
4.4.2 Troubleshooting Psychological Safety Issues Knowledge Check 5分钟

涵盖的内容

2篇阅读材料1个作业

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位教师

William A. Brantley

University of Maryland, College Park

11 门课程 7,079 名学生

提供方

University of Maryland, College Park

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