Transform your paid search campaigns from budget-draining to profit-generating with strategic keyword research and data-driven optimization measurement. This course empowers digital marketers to master the essential skills of negative keyword implementation and campaign performance evaluation that separate successful campaigns from costly mistakes.
Optimize Campaigns: Research, Refine, and Report Savings
您将学到什么
Strategic negative keyword implementation is fundamental to preventing budget waste on irrelevant search queries that don't convert.
Systematic before-and-after analysis using key performance indicators like CTR and CPC provides quantifiable evidence of optimization value.
Data-driven campaign optimization requires continuous monitoring and measurement to maintain cost-effectiveness and maximize return on ad spend.
Professional digital marketing success depends on the ability to justify tactical decisions through measurable financial outcomes.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有2个模块
Learners will master the strategic process of identifying irrelevant search terms through systematic keyword research and transform this analysis into comprehensive negative keyword lists that prevent budget waste in paid search campaigns.
涵盖的内容
3个视频1篇阅读材料2个作业
Learners will master systematic measurement techniques to quantify the financial impact of campaign optimizations using before-and-after analysis of key performance indicators and cost metrics that demonstrate ROI improvements to stakeholders.
涵盖的内容
4个视频1篇阅读材料3个作业
位教师
提供方
从 Marketing 浏览更多内容
状态：免费试用
状态：免费试用
状态：免费试用Coursera
状态：免费试用
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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