You'll learn to launch, optimize, and measure multi-channel digital advertising campaigns that drive measurable results. This hands-on course combines strategic campaign management with performance analytics to help you become proficient in managing advertising budgets across Google Ads, Meta, and other platforms. You'll gain practical experience creating ad groups, implementing tracking systems, conducting keyword research, and analyzing Quality Scores to improve campaign performance.
Performance Marketing and MultiChannel Campaign Optimization
Performance Marketing and MultiChannel Campaign Optimization
包含在 中
您将学到什么
Launch multi-channel ad campaigns with proper tracking, budget allocation, and performance measurement across Google Ads and Meta.
Optimize Google Ads campaigns using Quality Score analysis, keyword research, and negative keyword implementation for improved ROI.
Analyze campaign performance data to calculate CPA, ROAS, and cost savings while presenting actionable budget reallocation recommendations.
Measure advertising effectiveness using brand lift surveys and control group analysis to quantify campaign impact on brand awareness.
您将获得的技能
- Cost Benefit Analysis
- Social Media Campaigns
- Search Engine Marketing
- Campaign Management
- Budget Management
- Digital Advertising
- Online Advertising
- Advertising Campaigns
- Survey Creation
- Marketing Effectiveness
- Keyword Research
- Paid media
- Content Performance Analysis
- Performance marketing
- Marketing Analytics
- Performance Analysis
- Media Buying
- Pay Per Click Advertising
- Marketing Budgets
您将学习的工具
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
本课程是 Market Research Analyst Professional Certificate 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Coursera 获得可共享的职业证书
该课程共有9个模块
You will learn the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.
涵盖的内容
3个视频2个作业
You will learn performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.
涵盖的内容
3个视频3个作业
You will learn the systematic setup of Google Ads campaigns by creating tightly themed ad groups, implementing multiple ad formats, and configuring strategic bidding approaches for optimal campaign performance.
涵盖的内容
3个视频1篇阅读材料2个作业
You will learn the systematic analysis of Quality Score components and implement data-driven optimization strategies to improve keyword relevance, ad copy effectiveness, and landing page experience for enhanced campaign performance and reduced advertising costs.
涵盖的内容
3个视频1篇阅读材料3个作业
You will learn the strategic process of identifying irrelevant search terms through systematic keyword research and transform this analysis into comprehensive negative keyword lists that prevent budget waste in paid search campaigns.
涵盖的内容
3个视频1篇阅读材料2个作业
You will learn systematic measurement techniques to quantify the financial impact of campaign optimizations using before-and-after analysis of key performance indicators and cost metrics that demonstrate ROI improvements to stakeholders.
涵盖的内容
4个视频1篇阅读材料3个作业
You will learn how to set up and configure brand-lift surveys within advertising platforms to measure campaign effectiveness among new audiences.
涵盖的内容
2个视频1篇阅读材料2个作业
You will learn the analysis and interpretation of brand-lift measurement results to quantify campaign effectiveness and generate strategic insights for executive reporting and campaign optimization.
涵盖的内容
3个视频3个作业
You will create a comprehensive multi-channel digital advertising campaign by integrating campaign management, performance optimization, keyword research, and brand measurement skills to launch, monitor, and evaluate advertising effectiveness across Google Ads and Meta platforms.
涵盖的内容
3篇阅读材料1个作业
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