The CREO Negotiation for Leaders Course supports professionals and leaders in developing practical negotiation skills to communicate needs, manage expectations, and reach effective agreements. The course focuses on negotiation as a structured, strategic process rather than an adversarial exchange, enabling learners to approach deal-making with clarity, confidence, and purpose.
Participants explore key negotiation concepts, including preparation, value creation, stakeholder interests, and decision-making dynamics. Through applied frameworks and real-world examples, learners develop strategies to structure negotiations, articulate positions clearly, and respond constructively to pressure and resistance. The course also addresses communication techniques that support credibility, relationship management, and long-term outcomes across different negotiation contexts.
By emphasizing preparation, adaptability, and strategic thinking, the course equips learners to negotiate more effectively in professional, leadership, and organisational settings.
By the end of this course, you will be able to:
- Explain key principles and stages of effective negotiation
- Prepare a structured negotiation strategy aligned with desired outcomes
- Apply communication techniques to express needs and expectations clearly
- Assess interests, trade-offs, and options in negotiation scenarios
- Use practical tools to reach balanced and sustainable agreements
Prerequisites:
- No prior negotiation or leadership training is required. The course is suitable for professionals, managers, and emerging leaders seeking to strengthen their negotiation and deal-making capabilities.
This module equips learners with the knowledge, strategies, and psychological insights needed to negotiate with confidence, clarity, and effectiveness in both professional and personal settings. Participants begin by exploring what negotiation truly is and why it is an essential skill for achieving mutually beneficial outcomes. The module introduces core concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), helping learners understand how to prepare strategically before entering any negotiation. Learners examine different negotiation approaches from collaborative to competitive styles—and learn when and how to apply each one. The module also explores the behavioural and cognitive factors that influence negotiation success, including loss aversion, risk tolerance, and the difference between explicit and implicit confidence. In addition, participants analyse how internal versus external locus of control shapes negotiation behaviour and decision-making. The module concludes with a deep dive into cognitive distortions—such as anchoring, confirmation bias, and emotional reasoning that can undermine negotiation outcomes, along with techniques to recognise and manage them.
涵盖的内容
34个视频1个讨论话题8个插件
显示有关单元内容的信息
34个视频•总计125分钟
Introduction & Reframing Negotiation•9分钟
Understanding BATNA and ZOPA•5分钟
Negotiation Approaches & Styles•8分钟
Confidence and control in negotiation•12分钟
Cognitive Distortions and self-awareness•9分钟
Behavioural biases in negotiation•6分钟
How do you identify what is truly important to the other party?•2分钟
How can you prepare as fully as possible before entering a negotiation?•3分钟
How to defend your initial salary ask? How not to bulge when presented with conter-arguments?•3分钟
What's the best approach to negotiate when you do not have bargaining power?•4分钟
How to negotiate a higher salary when applying for jobs? Particularly when salary not listed•2分钟
How do you come across as assertive but not aggressive when negotiating?•3分钟
How to negotiate salary with top management for an employee, as an employer?•4分钟
What is the best way to negotiate when your employer is not interested in negotiating?•3分钟
How can I negotiate a very good salary without sounding arrogant?•2分钟
For how long to try to convince the other person, i.e. when to let go?•3分钟
How to negotiate when it's clearly stated that negotiation is off the table?•5分钟
What role does gender bias play in workplace negotiations?•4分钟
How can we initiate a re-negotiation on something we agreed on earlier?•3分钟
What questions can I ask myself before going into a negotiation?•3分钟
Which frameworks can I use for efficient negotiations?•2分钟
How can I overcome wanting to be liked more than successfully negotiating?•4分钟
I don't know when to end the negotiation.•1分钟
I feel sorry when asking for a lot of information before making a decision.•2分钟
I do not have enough background information to know what is within a reasonable realm.•2分钟
I feel frustrated with myself being susceptible to power dynamics.•3分钟
I feel less confident than the other party.•3分钟
I am most likely to concede to avoid conflict.•2分钟
How to push back?•3分钟
I try to accommodate the other party and constantly try to compromise.•1分钟
How to stick to facts not emotions when making decisions immediately?•3分钟
Why do I underestimate my unique selling/value points?•2分钟
How do I back up my negotiations with my skills and experience without making it sound awkward?•4分钟
How to negotiate the credit I get given in projects I contribute to?•3分钟
1个讨论话题•总计10分钟
Personalised Needs Assessment•10分钟
8个插件•总计120分钟
Introduction to negotiation•15分钟
BATNA and ZOPA•15分钟
Negotiation approaches•15分钟
Loss aversion & risk aversion•15分钟
Implicit vs explicit confidence•15分钟
Internal vs external locus of control•15分钟
Cognitive distortions•15分钟
Strategies for entrepreneurs & managers•15分钟
Gaining Buy-In From Senior Leadership
第 2 单元•小时 后完成
单元详情
This module equips learners with the strategic communication, analytical thinking, and organisational understanding required to secure buy-in from senior leadership. Participants begin by learning how to construct clear, evidence-based arguments that demonstrate credibility and show the real value behind their proposals. They explore techniques for using data, insights, and storytelling to build compelling cases that resonate with decision-makers.
Learners then dive into the art of persuasive presentation how to structure ideas, communicate with confidence, and tailor messages to leadership priorities, constraints, and expectations. The module also introduces McKinsey’s 7S Framework, enabling participants to align their initiatives with organisational strategy, culture, and structure to increase relevance and impact. Finally, learners explore Kotter’s 8-Step Change Model to understand how to plan and implement initiatives that not only gain support but also achieve successful adoption across the organisation. Through practical tools and real-world examples, participants learn how to build influence, navigate resistance, and position their proposals as strategic solutions.
涵盖的内容
2个视频1个讨论话题4个插件
显示有关单元内容的信息
2个视频•总计14分钟
How to get buy-in from leadership?•8分钟
How to build influence?•7分钟
1个讨论话题•总计10分钟
Personalised Needs Assessment•10分钟
4个插件•总计60分钟
Arguments supported by data and evidence•15分钟
Compelling and persuasive presentations to get buy-in from leadership•15分钟
McKinsey’s 7S framework•15分钟
Kotter’s 8-step change model•15分钟
Summary & Assignment
第 3 单元•小时 后完成
单元详情
This module includes course discussion, summary reading and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.
涵盖的内容
1篇阅读材料1个作业1个讨论话题
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1篇阅读材料•总计10分钟
Summary Negotiation •10分钟
1个作业•总计15分钟
Final Course Assignment•15分钟
1个讨论话题•总计10分钟
Community discussion: winning leadership buy-in•10分钟
At Creo Incubator, we provide comprehensive learning solutions that cater to diverse organisational needs. We blend bespoke programme development with our unique in-house offerings specialising in innovation, entrepreneurship, and skills development to optimise learning experiences.
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.