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学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

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课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 23, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

筛选依据：

126 - Marketing Mix Fundamentals 的 150 个评论（共 200 个）

创建者 Phuong N N L

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Sep 10, 2017

nice class

创建者 Rolando A C

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Mar 16, 2025

muy bueno

创建者 Mobin K

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Sep 22, 2024

Excellent

创建者 ximena t t

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Sep 13, 2021

it`s good

创建者 Naveen r

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Sep 29, 2020

very good

创建者 Anis C

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Sep 22, 2020

Excellent

创建者 anagh k g

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Sep 1, 2020

Wonderful

创建者 Mukul K

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Aug 15, 2020

excellent

创建者 Mohamed S A

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Jun 26, 2025

awesome

创建者 Shafrin F

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May 29, 2025

helpful

创建者 Mario K

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Jul 2, 2020

Great!

创建者 Heidy D G I

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Jul 1, 2023

Super

创建者 sherifat o

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Dec 16, 2022

great

创建者 Navya S

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Sep 22, 2022

Good

创建者 Anant B

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Oct 2, 2020

noice

创建者 SIMRAN

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Sep 28, 2020

Great

创建者 vanshika a

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Aug 20, 2020

great

创建者 GAURAV B

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Aug 20, 2020

great

创建者 ADITYA S

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Aug 16, 2020

great

创建者 neelabhra s

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May 11, 2025

Nice

创建者 L P

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Nov 15, 2024

good

创建者 Heerthana. V

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Nov 13, 2024

good

创建者 Aarya M

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Oct 1, 2024

nice

创建者 Roopa s

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Oct 20, 2020

good

创建者 Suman K

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Oct 1, 2020

good