Chevron Left
返回到 Marketing Mix Fundamentals

学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

4.6
1,115 个评分

课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 23, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

筛选依据:

26 - Marketing Mix Fundamentals 的 50 个评论(共 200 个)

创建者 Bidyashree S

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

创建者 Neeraj C

Jul 17, 2020

Very simple and best way to learning about the marketing mix. I am always at the top of my company.

创建者 David P G

Oct 6, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

创建者 Richard P (

Mar 7, 2021

Highly informational course, though the first course in this series was still my favorite :)

创建者 Yuduan L

Jul 26, 2016

I think this course is very practical and can be used directly in real business running.

创建者 Bryan A A

Oct 12, 2021

Muy buen curso, en unos videos se hace un poco tedioso pero de ahi en fuera todo bien

创建者 Debipriya B

May 8, 2021

This course is so helpful for me. I have learned so many things by doing this course.

创建者 Reynaldo V

Nov 2, 2017

Even with my years of marketing experience, I learned so much from this course.

创建者 Gyanaranjan S

May 24, 2021

The sessions were absolutely informative and full of examples and experiences

创建者 Mónica M I P

Apr 15, 2023

Genial el curso, me encantaron los profesores. Buenísismooooo!!!! Gracias!!!

创建者 LUISA F V M

Aug 15, 2023

Gracias, muy bueno el contenido del curso. Lo aplicare a mi futura empresa

创建者 SERGIO E B H

Dec 4, 2023

Genial todo el curso, les agradezco mucho por compartir sus conocimientos

创建者 badre k

Mar 19, 2018

NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT

创建者 Nikita S

Nov 24, 2020

This course was worth spending time on. I had a great experience.

创建者 MILLER A C B

Nov 24, 2023

Muy buen curso, me dejó muchas claridades del manejo de las 4P

创建者 Maria A M V

Nov 21, 2023

Excelente curso me dejo mucha enseñanzas acerca del marketing

创建者 Chih H C

Aug 8, 2022

Excellent course, insightfull and great learning experiences!

创建者 Sahil K

Sep 15, 2022

This is the best course for fundamental for marketing mix.

创建者 DIVYA S

Sep 2, 2020

I'm nt getting certificate but i have completed my course

创建者 ASHWIN U S

Aug 15, 2016

Great course! Awesome Profs! Will definitely recommend..

创建者 Aman S

Aug 10, 2020

very informative and great experience with this course.

创建者 Kehinde D

May 10, 2020

I had an insightful learning session with this course.

创建者 Sharun H

May 15, 2020

The course is very helpful in improving your skills.