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学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

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课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 23, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

筛选依据：

101 - Marketing Mix Fundamentals 的 125 个评论（共 200 个）

创建者 Natay L J E

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Jun 12, 2023

excelente curso

创建者 Yagnik D A

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Sep 7, 2022

Great Learning!

创建者 Ivonne B A

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Sep 10, 2021

Muy informativo

创建者 kiran p

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Mar 21, 2018

awsome learning

创建者 Isaac Y

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Feb 26, 2025

Amazing Course

创建者 Micheline C W (

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Apr 11, 2022

great teacher!

创建者 MYNUL I

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Oct 16, 2020

Thanks to all

创建者 Charles O

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Feb 4, 2020

simply amazing

创建者 Samuel A A

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Dec 5, 2021

Was excellent

创建者 Bright J J S

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May 7, 2025

Great course

创建者 sulaxana r

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Sep 17, 2020

very helpful

创建者 Nikhil K S

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Oct 28, 2018

Great Course

创建者 Savdar I

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Mar 18, 2018

Good course.

创建者 MUHAMMAD D A N

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Oct 31, 2024

nice course

创建者 Angela P C G

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Oct 10, 2023

SUPER BUENO

创建者 Nikhil G

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Dec 31, 2022

good course

创建者 MANJUNATH C S

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Sep 9, 2020

Good course

创建者 Dr. G G P

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Jun 25, 2020

nice course

创建者 SUSHANT C

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Nov 19, 2024

gfgftfgfgh

创建者 Nelson E M G

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Sep 30, 2023

Thank you!

创建者 Olga L G C

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Sep 29, 2023

Excelente.

创建者 Sebastián M R

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Sep 18, 2021

Buen curso

创建者 ARJUN C V

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Sep 30, 2020

better one

创建者 NIDHI P J

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Sep 18, 2020

great work

创建者 Rajat D

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May 30, 2020

Niceeeeeee