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学生对 IESE Business School 提供的 Marketing: Customer Needs and Wants 的评价和反馈

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491 个评分

课程概述

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**....

热门审阅

MP

Mar 8, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

LS

Oct 10, 2016

the course outline really equips an individual on how marketing is a core part of business

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101 - Marketing: Customer Needs and Wants 的 104 个评论（共 104 个）

创建者 Carolin M

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Jun 5, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

创建者 Riana G

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Feb 5, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

创建者 Elisa H

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Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

创建者 Javier

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Nov 24, 2016

anodino