This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...

The course doesn't have a practical application and examples. The information is not classified well. and there are no many useful details, not as much as of the other courses in the specialization. moreover, the course is lacking reading material.

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

Even the theory is good, it could be better framed in the explanation. More examples and a more enganging explanation would help better understand and remember the concepts that so far feel very disconected. If I compare this course to the Finance one also provided by IESE, I would say it is a shame that the same teaching methodology is not used here.

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product

It is good course for any Marketing fresher who want to know more about practical things in current market.

Thank you for explaining everything so clearly and in an exciting way!

Robust and clear course on marketing. Great explanation!

The course provided a lot of examples and explanation.

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

Professor is not very engaging and awkward pauses in talking make it hard to listen.

Did not provide me with the knowledge that

This course is disappoints me a lot .

G

Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.

bad coarse unclear one

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

Very helpful learning program for improve of basic knowledge. when we are working then it seems that what we are doing is the best. Especially when you have been working for 8-10 years. But when such a learning platform is available, it seems that a lot needs to be changed now.

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

This course is very helpful for marketing student and to gain deep knowledge about marketing area. Its give basic and advance level of marketing Field. You Must join this course if you are intrseted in marketing area.

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.