This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.

Nice and systematic presentation of the contents help to gain the knowledge and develops a basic ideas of market and customer relations understanding.

It really amazed me in this coursera whole thing. It gives me a lot of learning about market research and consumer behavior. Well properly discussed.

Very informative and easy to understand. Thank you Shameek Sir for giving real life examples like Tiffany's to make the course even more interesting.

Simple and exhaustive, this could be perfect for a entry level job in marketing, that needs to understand all the principals of the Marketing field.

I am really thankful to Coursera for designing such an informative course and also thankful to Prof Shamik sir for explaining things very clearly.

A really good course for someone who is a begginer in marketing topics. I loved the methodology and the way the teacher explained the concepts.

amazing course, i just started working as an analyst in a consulting firm and this really helped me. thanks shameek sir and IE business school

Simple words of explanation with day to day examples provides easier understanding to the learner. A good course for a beginner in this field.

this course helped me in sharpen my knowledge as well as skills. also helped me learning of new skills and facts related to the market .

I am very satisfied with this course. I have learned many aspects about market research and consumer behaviors. Many thanks to my teacher<3

Explained in a simple way, Instructor and tiffiny were able to cover each and every scenario in simple way. Thank you for this course.

The instructor made the session very interesting and with the help of example he makes us understand the concepts in marketing research

Well elaborated and put together. A good use of time and effort. It covers all the fundamental know hows of the subject pretty well

Excellent lectures that taught me a lot. Thank you coursera. Review reader, go for it. You will not regret enrolling for this one

This Course was Short and precise in providing an overview of how consumer behavior is impacted and how market research is done.

This course is good, but to understand it all and to get real results, you need to go through the entire specialization course.

the information i acquired during this study would help me significantly in achieving the goals i have set for myself for 2020.

Identical and Focused Approach exactly as you study in any top university about Principles of Marketing and Consumer Aptitude.

Extreamly helpful when fist starting with marketing research, it gives solid uderstanding that I can countinue building upon.

This is a great course , I really learnt lot of things .

Mr. Shameek Sinha has very good teaching skills.

Thanks to coursera.

the material is delivered clearly and concisely, the variety of delivery that is facilitated is also very helpful. Thankyou

The sessions are interesting but this could be more elaborated by examples and this is a vast topic to engage and involve.

This course has made me more aware about market dynamics and the research methods to adopt in embarking on market research