返回到 Market Research and Consumer Behavior
学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈
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课程概述
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.
You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions.
This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!
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NS
Jun 28, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
PK
Nov 25, 2020
The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.
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1051 - Market Research and Consumer Behavior 的 1054 个评论（共 1,054 个）
创建者 Ricardo B M G
•Nov 29, 2018
terrible dumbed down stuff
创建者 Meihui Z
•Mar 11, 2021
too simple and abstract
创建者 Viktor K
•Jul 30, 2021
No practical use.
创建者 Claudia E
•Oct 21, 2023
awful