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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

926 - Market Research and Consumer Behavior 的 950 个评论（共 1,049 个）

创建者 Lina G

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Oct 15, 2021

It can be useful to have more applied examples than theory

创建者 Lucas D B

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Dec 2, 2017

It would help to learn if there were real life examples.

创建者 Zakaria A

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Apr 25, 2020

Interpretation of the definitions could be more helpful

创建者 Amir M M L

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Aug 24, 2021

The accent, the video material, the pdfs are too long

创建者 APURBA B

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Jul 21, 2020

Content was very basic. Presentation was not so good.

创建者 Majed A A

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Nov 18, 2020

the indian accent e little bit hard to understand

创建者 Shubham K

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Apr 11, 2020

faculty not that good in explaining concepts.

创建者 Vishal K

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Jun 16, 2022

The course is good but it is too therotical.

创建者 DEMET A

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Mar 24, 2023

this is a very basic course

Not challenging

创建者 Md I H

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Oct 8, 2021

its specially focused on consumer behavior

创建者 Thet N S

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Jun 4, 2020

in week 4, i want more practical examples.

创建者 Sebastian S

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Aug 31, 2017

The English of the teachers could be b

创建者 Nayla M

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Apr 2, 2018

It was too theoretical in my opinion.

创建者 Maged M A

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Jul 3, 2020

Not enough examples for a beginner

创建者 Fátima M L

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May 27, 2017

Very superficial; very basic stuff

创建者 Cristian B

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Oct 7, 2020

need more examples on definitions

创建者 Armando M

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Aug 24, 2020

Requires more practical examples

创建者 Andrew J B

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Sep 15, 2021

Instructor seemed dispassionate

创建者 Chaitanya M

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Apr 27, 2020

Some Live Tutorials were great.

创建者 shorn

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Aug 24, 2017

Some aspects are confusing.

创建者 Camila A

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Nov 21, 2022

Was not what I expected

创建者 An s

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Aug 24, 2020

Orator could be better.

创建者 Shivaprasad B A

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Dec 12, 2022

Nice But Bit Boring

创建者 Ajinkya W

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Dec 8, 2018

content is good

创建者 MOHAMMAD R

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May 15, 2020

Its helpful