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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,841 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据:

151 - Market Research and Consumer Behavior 的 175 个评论(共 1,047 个)

创建者 Manasha S

Sep 23, 2022

easy to understand and very knowledgable course which helps to serve in my educational path

创建者 SILNA S

Oct 23, 2020

It had all the views , perspectives and theories of market research. Course was very useful.

创建者 aman a

Oct 15, 2017

Really helpful, practical and simplistic content with expert way of teaching and putting up.

创建者 ANDRE R T F

Jul 3, 2020

Really good course to learn abount Market reaserch , whit good examples and easy to develop

创建者 Dolly P

May 22, 2020

It was great learning in Coursera with Shameek Sinha Sir. Very effeective teaching of Sir.

创建者 Emannuele d O L

Aug 28, 2019

Excellent course. Professor Shameek explains very clearly. Loved the examples with Tifany.

创建者 VARUGHESE K K

Oct 14, 2016

Excellent Course. Gives an In depth understanding of Market Research and Consumer Behavior

创建者 Deleted A

Jul 16, 2020

The Content of the course was excellent. It was very useful to make a marketing research.

创建者 Olayinka A

May 1, 2020

Love how Shameek breakdown the different topics to ensure each individual understands it.

创建者 chirag

Oct 19, 2016

sir,

I am chirag from India. I liked all the videos that you thought me during the course.

创建者 Nor H B A

Dec 21, 2020

I learnt many thing and this coursera help me a lot to understand about market research.

创建者 Carlos P

May 26, 2020

Da pie a mucha investigación por parte del estudiante. Buena explicación, lo recomiendo.

创建者 Sreeram N

Jun 30, 2020

The way of explanation and the video style is very interesting and easy to understand.

创建者 Saurabh M

May 26, 2020

Great explanation of each concept with examples. Thank you Professor Shameek sir. 😊

创建者 YUSUFF D A

Jul 15, 2021

The lecture was very educative, the lecturer did a good job, beautiful certificate.

创建者 Ashit S

Dec 5, 2019

This course actually helped me clear the "marketing research" concepts pretty well.

创建者 Astrid P

Apr 20, 2019

I'm a complete beginner in Market Research and this course helped me significantly!

创建者 Joe A Z V

Dec 17, 2017

I'd like to give 5 star for this course because of my professor here is very great.

创建者 Mary J A

Aug 29, 2023

exceptional materials and very helpful in expanding your skills in market research

创建者 Kunal K

May 6, 2020

very good course and in depth knowledge of consumer behaviour and market research

创建者 Felix N

Feb 21, 2018

It was an incredible opportunity to lear about marketing, completely recommended.

创建者 JENNY E S

Jan 9, 2025

Es muy interesante para identificar las estrategias de negocio y emprendimientos

创建者 Ashish K

Oct 3, 2022

It was extremely useful learning session for me. content and resource was apt .

创建者 121923603014 P V K

Oct 11, 2020

very good information and it's useful to who are taking marketing specialization

创建者 Kamile K

Dec 11, 2019

Very informative, but intense and high passed course. Not a breeze but worth it!