By completing this course, learners will be able to define market research, analyze company identity, formulate research objectives, apply analytical frameworks, and evaluate impact for strategic decision-making. The course takes learners through a practical case study on technology intelligence and licensing solutions in Europe, making it highly relevant and applied.
Market Research: Analyze, Apply & Evaluate
您将学到什么
Apply PESTLE and SWOT frameworks for market assessment.
Design and execute structured market research processes.
Analyze data to generate actionable business insights.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Market Research & Business Intelligence Mastery 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This module introduces the foundations of the case study by exploring the basics of market research, the company profile, and its identity. Learners will analyze the company’s vision, mission, milestones, and business verticals to establish context. The module emphasizes defining objectives, making key observations, and shaping an initial strategy to guide the market research journey.
涵盖的内容
9个视频4个作业
This module presents analytical frameworks and research models used in the case study. Learners will explore geo assessment, audits, PESTLE, market analysis, and SWOT to understand internal and external influences. The module further explains the architecture and process of market research, guiding learners to structure reports, conduct evaluations, and measure impact effectively.
涵盖的内容
10个视频4个作业
获得职业证书
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状态：免费试用
状态：免费试用
状态：免费试用
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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