Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.


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13 项作业
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该课程共有3个模块
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
涵盖的内容
8个视频9篇阅读材料4个作业1个讨论话题
In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
涵盖的内容
7个视频8篇阅读材料4个作业
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
涵盖的内容
13个视频11篇阅读材料5个作业
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