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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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376 - Management of Fashion and Luxury Companies 的 400 个评论(共 1,478 个)

创建者 Nupur B

Mar 28, 2021

Quite challenging and fascinating. The course will be fun for you if you have a genuine interest in the luxury and fashion industry.

创建者 Oscar E

Feb 26, 2020

I came in as novice in the fashion industry but after I completed this course, I know understand how to run my own fashion business.

创建者 Monica C

Mar 31, 2016

This course has enabled me to understand how the fashion and luxury industries work in many levels (retailing, manufacturing, commun

创建者 Karolina W

Jun 7, 2021

I really enjoyed this course and the two teachers were very informative and also very friendly! That made the course even more fun!

创建者 Amrin K

Apr 13, 2020

dopting a case-study approach, the course presents strategic in luxury and fashion as a balancing act:

brand managementcompanies

创建者 Aline S

Feb 5, 2020

Fácil aprendizado, ótimos exercícios, exemplos atuais e cases interessantes! Adorei o curso, não vejo a hora de colocar em prática!

创建者 Stefania A

Nov 6, 2019

Very interesting course that helps a better understanding of a huge part of the fashion and luxury market. I really appreciate it.

创建者 Lillian D

Jul 29, 2021

Thank you coursera for making available and accessible such sound knowledge and awareness. i have added more skills to my resume .

创建者 Desiree'

Sep 29, 2020

Course was really interesting, just one of the teachers speaks not so clearly but the program is well done and it's more complete.

创建者 Mollie B

Aug 16, 2020

Thoroughly enjoyed the course! It was harder than anticipated but still very informative and a great way to extend your knowledge.

创建者 Diana P

May 1, 2020

The course was wonderful. It's probably one of the best free courses I have ever taken. It was enriching and interesting to watch.

创建者 Sofia G

Sep 3, 2021

Excelent course, complete, with interesting real life examples and great interviews from the fashion industry and luxury brands.

创建者 Shashi K

Jun 5, 2020

Great learning & eye opening course. Especially last week was really unexpected to analyse brand strategy from its annual report.

创建者 Chiara L

Jun 1, 2020

Course well organized with interesting case studies and interviews with CEOs and experts, from both the fashion and luxury world.

创建者 sarah e c

Mar 13, 2020

Very detailed course which gives a good understanding from managerial side of companies. Many slides provided for clear learning.

创建者 somontgomery

Aug 25, 2020

Absolutely wonderful! I'm not even in this field and I had a great time learning about this. I want to learn more! Thank you!

创建者 Adja D

Jun 20, 2020

So great to learn and i still need to look at some videos but it really helped me understand better the fashion world. Thank You

创建者 Giulia F

Apr 15, 2020

captivating and stimulating.I knew a lot of new aspects of fashion and my idea about that has changed in many respects.Thank you

创建者 Rutuja J

Sep 25, 2018

Very thorough and detailed for an online course! The lecture slides, additional interviews and reports are an excellent feature!

创建者 Valeriy K

Jan 4, 2018

Great course! Thanks a lot! Loved the interviews with major brands. I would definitely take another course from this university.

创建者 한명윤

May 13, 2024

It was really great time to study with nice two professors. And every exams were useful to me. Lastly, it was totally exciting!

创建者 manasa y

Jun 21, 2021

This course is one of the best courses I have ever enrolled. It gives you clear insights about the fashion and luxury companies

创建者 Shawna B

Mar 31, 2021

Its was terrific. I had hoped that it would have had more about brand management but it offered information that was relatable.

创建者 Anita A

Mar 19, 2020

This course is really interesting with a lot of information.I encourage everyone who has an interest in the Fashion to take it.

创建者 Omar M

Nov 24, 2016

The course is practical and very useful. The instructors are amazing. I strongly recommend it . Thank you Bocconi and Coursera.