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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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301 - Management of Fashion and Luxury Companies 的 325 个评论(共 1,478 个)

创建者 Anne-Laure C

Oct 16, 2017

I really enjoyed the course and learned great content. The videos and slides were always interesting and entertaining. It was a real pleasure to take this class!

创建者 shabnam b

May 22, 2020

It was excellent, I learned so much and want to learn more. It opened me to a world of fashion and luxury that I did not know. I would recommend this course.

创建者 Sandra B

Mar 22, 2017

A really good and informative course, interesting topics and good teachers. I would definitely recommend it for people, who are interested in fashion business.

创建者 Willemijn F

Jan 12, 2021

Incredible course! I learned so much! I loved every minute of it! Thanks to the amazing professors and their enthusiasm about the fashion and luxury industry!

创建者 Vesselin G

May 2, 2020

Wonderful course with great insights. Event for a person working in different business, it gives great introduction, detailed structure and platform to learn.

创建者 Patricia S

Sep 9, 2015

I learned a lot, it's full of important informations!!! It's a very rich course, I highly recommend! Thanks for the team involved to make this course happen!!

创建者 Anshika S

Jan 26, 2024

This course is essential for anyone seeking to gain an insight into the world of Luxury Fashion Management. I thoroughly enjoyed it and highly recommend it.

创建者 Debora B

Feb 16, 2021

I absolutely enjoyed attending this course: the material is accurate, interesting and current. I've learned many new aspects of the fashion and luxury world.

创建者 Serene S C

Mar 16, 2020

I liked the contents covered in this course because most of the topics were new to me and I could gain more knowledge related to fashion and luxury industry.

创建者 Aline S

Aug 18, 2017

This Course give me the big picture of Luxury / Fashion Industry, its model, format, etc. But I think the course could be more specific with some case study.

创建者 Linh N

Aug 26, 2017

The teaching method, lesson plans, and materials are incredible. Strongly recommend this course to anyone who wants to deepen knowledge of fashion industry.

创建者 Raquel R M d C

May 12, 2025

This course is full of very interesting information that makes you see the world of fashion and luxury from a different perspective. I highly recommend it!

创建者 Camila R

Apr 26, 2020

Great course I had an amazing time learning. Thank You Very much to Coursera and Bocconi for make it possible, congradulations to all of you. See you soon.

创建者 Tom T

May 26, 2022

Great course! I learned about the big picture of the fashion & luxury industry, which helped me study more with a stratetic framework. Highly recommended.

创建者 Reinaldo A M R

Aug 24, 2017

This course really gives me a complete approach about what distinguish a luxury brand from others and what are the key factors to makes a brand luxurious.

创建者 David J

Mar 23, 2016

This course took me deep into the culture and traditions associated with luxury brands and merchandise to learn about this important international market!

创建者 Addy C

Apr 24, 2025

This was a great course. It was really fun for me to explore into the basics of fashion. With this course I was able to really say fashion is my passion.

创建者 Lucas G

Jul 23, 2021

It's been an amazing journey. I've never imagined the fashion industry would be this complex. This course is an eye-opener. Get ready to enjoy and learn!

创建者 Aida K

Nov 1, 2020

I would hilly recommend this course to anyone who wants to enter a world of fashion and luxury. It was great to get all general information in one place.

创建者 Deleted A

Jul 19, 2020

Very interesting course. I have always been interested in the world of fashion and luxury, but now I have a clear idea of what it's all about. Thank you!

创建者 Brenda O

Jul 5, 2020

This course was fun, interactive and eye opening. I definitely recommend it for anyone in love with fashion and/ or hoping to enter the fashion industry

创建者 Nour A

May 10, 2020

This was a very interesting and well taught course. I have learned some knew information about the fashion industry. It was also an enjoyable experience

创建者 William M

May 4, 2020

Incredible! I feel like I learned so much throughout this course and I feel so ready to take on a new chapter in my life and pursue a career in fashion!

创建者 Leeander A

Aug 11, 2019

I wonderful and educational course for those looking to begin or learn more about the retail and fashion industry. Truly a remarkable school and course!

创建者 イザナギ風英仁

Jun 2, 2019

Incredible content and very useful insights of what Luxury brands are all based on. Incredible interviews and brain-wreck facts too. Highly recommended!