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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,215 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

BB

Jul 15, 2020

The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

276 - Management of Fashion and Luxury Companies 的 300 个评论(共 1,478 个)

创建者 Lena M

Jan 1, 2016

Loved this course! Learned a lot, and it was so much fun! Learn the difference between fashion and luxury - you will never look at shopping in the same way, or learn how to

创建者 Ines P

Jan 7, 2019

I really enjoyed the opportunity of getting closer to the world of fashion. The contents available have been very useful and were very well put together with high quality.

创建者 Mao M

May 18, 2017

Great course! It provides a great introduction to the world of fashion and luxury companies. I particularly enjoyed case studies of Desquared2 and other successful brands.

创建者 fcastilloch

Jan 21, 2021

Amazing course, it took me inside the deep world of fashion and i loved the professors and the interviews with people who are really powerful and important in the matter.

创建者 Natalia F

Sep 27, 2016

Great course! Gives brief, but comprehensive information about fashion market organization. Highly recommended for everybody who work or want to work at fashion industry.

创建者 Sharon C

May 27, 2020

A very inspiring course! It provides you the opportunity to deepen your knowledge about Fashion and Luxury world through video lessons, discussion forums and interviews.

创建者 Aiza E

Aug 7, 2016

I reallyt love this course! I've opened so many facts and information about fashion companies and their business cases and also about their history. Thank you very much)

创建者 Francisca L

Sep 11, 2022

Estuvo muy bueno pero esta muy desactualizado. Mas que nada en temas de eccomerce y nuevas tecnologias. Ademas muchos links ya no se pueden abrir lo cual es una contra

创建者 Sara B

Jul 27, 2020

my compliment, the course was very interesting and improved my knowledge in a good way. Now i can look at some things in a very different way, differently from before.

创建者 Yuri B

May 9, 2020

I found the course very interesting and helpful to better understand the industry in which I work. It gave me wider perspective of the world of fashion and luxury goods

创建者 DAUPHIN I

Apr 19, 2020

Thank you very much for this training! Quality content, clear explanations, awesome speakers and awesome interviews. This certification is dynamic and rich in learning.

创建者 Shreya S

Aug 5, 2023

Wonderful! Even though it's an old course, still gives lots of meaningful insights of the fashion and luxury companies. I did this out of interest and it was worth it!

创建者 Samuel J S C

Feb 3, 2018

Es un curso muy importante para todos aquellos que trabajan en empresas de ratail, de moda, en diferentes cargos. A parte de tácticas de gerencia como cultura general.

创建者 Gustavo S

May 24, 2021

Amazing! A very nice course for newcomers into the Fashion and Luxury world as well as middle level professionals who want to get a better knowledge of this business.

创建者 Catalina R

Apr 10, 2020

Es un buen curso para empezar a conocer un poco el mundo el mundo de la moda! Es interactivo, y flexible. En lo personal me gusto mucho por los conceptos que enseñan.

创建者 Angelica A

Nov 8, 2016

Amazing course! I wish there were more courses about the fashion industry. The professors were great and the videos were so informative. Really enjoyed it. Thank you!

创建者 Nga L L

Oct 30, 2018

it was very interesting and useful to participate in such a course as it gives me many fundamental knowledge of fashion and luxury industries and how to manage them.

创建者 Manuela B

May 10, 2020

AMAZING course at Bocconi.

You can really learn how fashion and luxury work especially because there are a lot of interviews that help to get a better understanding.

创建者 Uchechi E

May 27, 2019

They pushed me to be more inquisitive about brands, their structuring, and business strategies. Also, I go motivated to do more with my brand. Very exciting course.

创建者 Denisa N

Oct 17, 2016

Thank you very much for this course, i have a hospitality background and always wanted to learn about luxury companies and this course definitely helped! Great job!

创建者 MINI P

Sep 19, 2020

Very good content. All the topics are beautifully explained and the interviews and panel discussions are very helpful. Thank you for designing this course so well.

创建者 Claudia V (

Mar 28, 2023

i recomend the course to all Students of

Fashion Marketing who can not attend to the course or paid for a master. It’s a great overview of all areas of business.

创建者 Giovanni A

Nov 23, 2020

Amazing course and extremely enlightening. I have learn a lot more that what I was excepting and I am very satisfied with all this new information. Thanks a lot!

创建者 Abraham Q

Jul 31, 2020

The Course is informative and interesting however my suggestion is to update courses every two years as in the 21st century, information is getting dated faster.

创建者 Emma B

Nov 4, 2017

Such an informative course, with a wide use of multi-media learning platforms (Pintrest, videos, interviews, websites, YouTube, etc.) I'm actually sad it's over!