Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.
Fundamentals of B2B Selling in Tech
即将结束： 只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习新技能。立即节省
您将获得的技能
- Sales Strategy
- Sales Presentation
- Market Research
- Sales
- Technical Sales
- Product Knowledge
- Communication
- Customer Relationship Management (CRM) Software
- B2B Sales
- Market Analysis
- Persuasive Communication
- Overcoming Objections
- Value Propositions
- Sales Process
- Customer Analysis
- Prospecting and Qualification
- Sales Pipelines
- Market Dynamics
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.
涵盖的内容
9个视频1篇阅读材料2个作业
Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.
涵盖的内容
7个视频1篇阅读材料2个作业
Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.
涵盖的内容
8个视频1篇阅读材料2个作业
获得职业证书
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