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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

4.8
3,927 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

筛选依据:

651 - From Likes to Leads: Interact with Customers Online 的 675 个评论(共 791 个)

创建者 Abdullah R

May 26, 2023

As always the course materials are very high quality but I feel like this course could have been shorter. The reason being I feel like I haven't learn much compared to previous ones but invested more time.

创建者 Alexis

Jun 1, 2022

It was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.

创建者 Oksana T

Jan 15, 2024

I was forced to mute almost all the videos because of speaker's pronunciation that blocked me from understanding the content. It was hard to listen to. This is why I set 4 stars instead of 5.

创建者 Tamiko N H

Oct 5, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

创建者 Andrew M

Aug 9, 2024

Feels a little outdated. Tik tok is barely even mentioned. Nice to learn the terms and processes though. I think overall the information is useful, but I do not know for how long.

创建者 Carri P

Sep 25, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

创建者 5F7-POOJITHA M

Jun 14, 2023

The likes and leads: Interact with Customers course helps to learn the customer point of view of social media related topics. How to deal with them. Thankyou!

创建者 Shea M H

Jun 11, 2023

I wish the presenter was a bit more personal and excited about teaching, it seemed like she was very stuck to the script. Overall a great informative course.

创建者 Zahid I

Nov 3, 2024

after completing 3 courses still looking for realtime projects , it should be more practical should teach how to do . but this course is I think theoretical

创建者 Tiffany W

Feb 13, 2025

So far I am really enjoying my learning but I really wish the instructor didn't over exaggerate her mouth when she's speaking, it's really distracting.

创建者 Angeline N

Jan 4, 2023

it did have a lot of content but definitely worth it if you've gotten this far you probably know what you want to do with your digital marketing career

创建者 Tomasz W K

Jan 19, 2025

Really good one but for me i will change the person. This lady feels like sometimes have lake of oxygen and sounds strange, but in general it's ok.

创建者 Akif S

Jan 11, 2023

Ein angenehmer und guter Kurs, mit vielen Praxisbeispielen und Anleitungen. Gut gelungen und hilfreich - auch für die Wiederholung der Themen.

创建者 Maryam E

May 13, 2023

Fantastic course, but the practical part should be more inclusive and I need to practice how to create the campaign on different platforms.

创建者 Ray O

Aug 30, 2023

Pretty solid class. I'd like to figure out some kind of student-to-student interaction beyond the "like and comment" system though.

创建者 Nima A

Oct 5, 2022

I enjoyed this course the course review all the skill we need to acure it a great opporturnuty that am part of this skill i enjoyed

创建者 palki a

Apr 22, 2025

I am unable to verify my ID as it is not matching with how I currently Look. Kindly guide me How can I complete the verification?

创建者 Syed M

Nov 13, 2022

Miss Cindy was very much crisp & clear about her subject. Having fun while learning. All of the courses are, so far soo good :)

创建者 Areesha R

Dec 7, 2023

This is in detail course of social media marketing. It is very helpful and have practical work as well. i highly recommend it.

创建者 Lanelle L

Jan 4, 2024

This course was the most dense; however, it provided great detail. It was worth the effort and time that I but into it.

创建者 jenny l c s

Mar 2, 2025

Un curso muy completo, aunque las traducciones al español, de palabras que no conocía me lo ha puesto un poco difícil.

创建者 Esmeralda C

Nov 28, 2024

A very informative module os sociol media marketing strategies including, data analysis, budgeting, choice of ad etc

创建者 Miguel R

Oct 25, 2024

Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

创建者 Naval K K

Jun 24, 2023

Just Increase the practical part in this course like include a video showing how to apply both ways of remarketing.

创建者 PETAR K

Oct 11, 2022

The course is very good but I just missed more stuff on Paid Socail Media. That is the only objection I have.