Name: From Likes to Leads: Interact with Customers Online
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (799 reviews)

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3,927 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

776 - From Likes to Leads: Interact with Customers Online 的 790 个评论（共 790 个）

创建者 Elisha A

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Oct 12, 2023

It was very long and stressful yes I learned what I needed but It was very mentally draining.

创建者 Lucas T

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Sep 10, 2025

Some of the topics seemed long winded/ had unnecessary basic terminology.

创建者 Andrew W

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Feb 25, 2025

Basically trash. The information included in the reading and videos is great. But the assignments are complete jumbled nonsense. I can't imagine how any normal person could read the instructions as is and even begin to understand the steps of the assignments. The instructions aren't clear, the information isn't organized in a way that matches up with the assignment, nothing about them makes sense at all. Waste of time.

创建者 Rodney P

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Sep 18, 2025

Rather ridiculous that I have to use multiple attempts to take a test and get it graded for it to then ignore my first two attempts and only grade one of them, thus making it impossible to finish my module due to their grading system being slow. Needs to be fixed yesterday.

创建者 Yousef A

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Sep 29, 2025

completely useless course. big waste of time. no real-world application. everyone knows what social media is and how to use it. big load of nonsense in this module. zero stars. my advice: skip it.

创建者 Brandon M

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Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

创建者 Vanessa W

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Jun 4, 2025

This is a NIGHTMARE. I pay for this and have no idea where I'm at. I cannot find where I actually left off. This is so disorganized. I'm going somewhere else.