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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

1226 - Foundations of Digital Marketing and E-commerce 的 1250 个评论(共 7,101 个)

创建者 Salem V

Sep 7, 2025

Es un curso sumamente completo. Me encanta la forma en como la profesora aborda los temas de forma tan detallada. Excelente.

创建者 ERIKA D D E B

Mar 7, 2025

El curso muy bien, el único tema, las traducciones hechas por IA, que no permiten entender bien la redacción de los exámenes

创建者 Haily N G G

Dec 7, 2024

Es un curso fácil de entender y con mucha información valiosa para iniciar en el marketing digital y el comercio electrónico

创建者 Karla C

Jul 22, 2024

Muchas gracias por todo lo aprendido, me encantó el curso, muy amigable y dinámica la forma en que se presenta el contenido.

创建者 Sayyad N K

Sep 9, 2023

This course provides complete foundational insight about digital marketing. The content of this course is very well designed

创建者 Mixo D

Jun 23, 2023

Very detailed course. The content and topics exceeded my expectations. I am hopeful about the future because of this course.

创建者 Bell T

Jun 3, 2023

As a beginner to the topic, I feel I was really able to understand the material well and was very satisfied with the result!

创建者 Faith W

May 15, 2023

I have learned some amazing information using this course and it has guided me to how I want to use the information learned.

创建者 Jeff A

Mar 13, 2023

Top top course for both beginners and if you're looking to just boost your knowledge. Instructors were amazing and on point.

创建者 Byomuhangi H

Mar 10, 2023

Though it is virtual, it is real, pressure, and commitment is engulfed in this cohort that I have finished. thank you google

创建者 emeline l

Oct 11, 2022

very well designed to understand all the basics of marketing specially for people like me who are totally new to this field

创建者 I'Ling N Y S

Sep 7, 2025

A great course as full-time working person and full-time mom as the course breaks up the content in easy to digest classes.

创建者 Alex H

Jul 26, 2025

I really enjoyed this course. I had some good foundational knowledge and topics that reminded me why I am in this industry.

创建者 Corsenio P I

May 13, 2024

The course is superb. Thank you so much Coursera for this free online schooling you offer. Big help. I had fun in learning.

创建者 Ibrahim A

Feb 6, 2024

The learning journey is so amazing to me 👏👏 thanks to coursera and Google and the team that support the learning journey

创建者 Enas Y

Oct 7, 2023

Amazing course for anyone wants to gain the knowledge in digital marketing. Well thoroughly information. Thank you Coursera

创建者 Baraa A M

Sep 4, 2023

This was an amazing and informative course. Thank you to Google and the amazing instructors for making this awesome course.

创建者 James K

Jan 9, 2023

Great course! Offers lessons that will get you started on Digital Marketing. Would highly recommend one to take the course.

创建者 Emmanuel L C

Oct 4, 2022

The delivery was excellent and it was enguaging through out. I learnt so much with practical examples that were relatable.

创建者 Terra F

Jul 16, 2022

I gained so much knowledge and insight of the marketing world through this course. I absolutely enjoyed every minute of it.

创建者 Mari A

Aug 27, 2025

Muy claras lax explicaciones, y me encantó el video motivacional que incluyeron, algo diferente y de mucha ayuda. Gracias.

创建者 Scott P

Jul 14, 2024

It is an exceptional introduction to the topics and their importance and a good refresher on marketing strategies overall.

创建者 Victor o o

Jun 10, 2024

The course covered topics that will introduce me to the field of marketing. I look forward to learning more in this field,

创建者 Gowri A G

Oct 10, 2023

Entry level inspiration to move further to get good day to day performing job. Thank you! & Please help me in finding Job.

创建者 Qrew Z

Jun 14, 2023

Was really amazing. I have learned really useful things from the course. Totally recommended to anyone who wants to start.