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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

1176 - Foundations of Digital Marketing and E-commerce 的 1200 个评论(共 7,096 个)

创建者 Deleted A

Aug 28, 2022

He aprendido muchisimo y animo a cualquier persona que esta indecisa a tomar este curso, a que invierta en algo que vale la pena.

创建者 Arya K

Apr 10, 2025

The fact that so much thought has been put to making this course, has made the experience for me so fulfilling, thank you team.

创建者 Jason N

Nov 30, 2023

Very informative with the basic terms and info needed to learn the foundations. I look forward in completing the entire program!

创建者 Sarah G

May 22, 2023

Great overview of digital marketing and e-commerce, as well as helpful and encouraging tips about getting a job in these fields.

创建者 MADHAV B 2

Jan 27, 2023

Best for learning basics of digital marketing and e-commerce, and gaing knowledge about which field of work you are intrested in

创建者 Ayush M

Jan 15, 2023

I like this course very much. The content is very informative for beginners to understand the fundamentals of digital marketing.

创建者 Saelig D A & M L

Dec 19, 2022

IS A GREAT AND INTEREST COURSES, IVE LEARNED ALOT AND THE FACT THAT CAN DO MY CLASSES WHENEVER I CAN, IN THE COMFORT OF MY HOME.

创建者 Akash W

Oct 4, 2022

as a beginner this really a great start. this course will gave you the starting knowledge about digital marketer and e-commerce

创建者 Luis A R (

Jul 14, 2024

Excelente curso. de verdadque teenseña todo lo que neceitas saber del makreitng digital y ecommerce. Almenos aun nivel inicial.

创建者 LARYSSA D S B

May 21, 2024

muito importante para o desenvolvimento de alguma empresa, como por exemplo a minha startup que estamos desenvolvendo na escola

创建者 Heamani P

Sep 5, 2023

The more you do it, the more you want it!!

Don't wait, just start it right now, because this is the best course i found so far.

创建者 kdkkeithk

Jun 27, 2023

Very informative and well taught. Highly recommended for anyone in the field, or thinking about the field of digital marketing.

创建者 Zaheer H W

Nov 12, 2022

in the course of digital marketing i have learn a lot which i want to learn to build my career as a digital marketing manager

创建者 Hafsa B

Oct 15, 2022

It ia a well designed course that teaches the basic concepts about digital marketing and e-commerce in a clear and simple way.

创建者 FEREDE Z

Aug 5, 2022

i found it helpful and very organized and easy to learn. it motivates me to take more courses to take my self to the next level

创建者 asmaa i m a

Jun 17, 2022

that is excellent course that easy to understand and search about some informations and the tutor is excellent with explanation

创建者 George M

May 27, 2022

They do a great job covering all of the fundamentals to get you started and a broad idea of the career and all of it's options.

创建者 Amanda R M

Oct 2, 2025

It helped having short videos with a little test-your-knowledge question within them to keep you engaged and paying attention.

创建者 AJ S

Mar 12, 2025

Great program for someone who is new or rejoice into this field and using this course as a pivot to change or reignite career.

创建者 BVM C

Jan 2, 2025

Курс просто чудовий, вся інформація гарно пояснена. А от переклад українською просто жах, з-за цього дуже важко складати тести

创建者 Nathan R

Oct 22, 2024

This a solid and comprehensive foundational course on Digital Marketing and E-commerce. The best introductory course I've had.

创建者 Sonam M

Jun 16, 2024

Very informative and engaging course - detailed with a lot of information, but structured in a way that is easy to understand.

创建者 Anna I P

Mar 27, 2024

Amazing. Very clear. Very Fast. Not boring. All information is structured and very well organized. It was a pleasure to study.

创建者 John N

Feb 25, 2024

Top quality, well structured, and easy to follow. The only thing I might add is a spaced repetition tool for better retention.

创建者 Richard B

Dec 12, 2023

A solid introduction to these subjects. For true beginners, those who have any experience will find the materials too simple.