Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6901 - Foundations of Digital Marketing and E-commerce 的 6914 个评论（共 6,914 个）

创建者 Sugirbekov A

•

Apr 26, 2025

where's my certificate?

创建者 Sidheswar B

•

Apr 27, 2025

not fullly developed

创建者 Tomi S

•

Mar 20, 2025

bullshit platform.

创建者 Bilge E K

•

Sep 19, 2025

Çok yüzeyseldi

创建者 MUHAMMAD U N

•

Jun 11, 2025

unbenificial

创建者 Muhammad N D P

•

Oct 26, 2024

Wasting time

创建者 EDER A S M

•

Aug 11, 2025

Me encantó

创建者 杨晨曦

•

Jul 24, 2025

bullshit

创建者 miguel l

•

Aug 3, 2025

estafan

创建者 vikas m

•

Aug 18, 2025

poor

创建者 imaweeb 7

•

Apr 25, 2025

bad

创建者 Nasir A

•

Apr 21, 2025

yas

创建者 رنا

•

Aug 29, 2025

ز

创建者 Sanket K

•

Mar 27, 2025

.