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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,697 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6876 - Foundations of Digital Marketing and E-commerce 的 6900 个评论（共 6,912 个）

创建者 Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

创建者 hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

创建者 Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

创建者 ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

创建者 cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

创建者 Luis A G E

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Jul 10, 2025

deberian proporcionar todos los temas en un pdf

创建者 Anibal C

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Aug 22, 2025

Ya no me gusta el curso me queda dar de baja

创建者 AYLIN T V A

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Aug 13, 2025

Me pide una computadora y no cuento con eso

创建者 Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

创建者 Bharti

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May 10, 2025

Not receiving my Coursera certificate

创建者 ELIAS M C D

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Sep 20, 2025

no me dio mi certificado jode mucho

创建者 Ayushi S ( 2

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

创建者 RAFAELA A D A

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Apr 16, 2025

Deveria ser em língua portuguesa.

创建者 harsh b

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Nov 17, 2024

Way too much unnecessary content.

创建者 Márcio S d S F

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Jul 23, 2025

Conteúdo de difícil assimilação.

创建者 NITHIYA S P M P

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Jun 27, 2025

I not received the certificate

创建者 OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

创建者 Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

创建者 ROSSE M M C

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Jul 31, 2025

Ya es muy largo y me cansa ;(

创建者 Vanshika h

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Jun 20, 2025

i didn't got my certificate

创建者 Sandile

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Mar 10, 2025

Can’t access my certificate

创建者 Pavan A

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Jul 12, 2025

Not getting certificate

创建者 Sugirbekov A

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Apr 26, 2025

where's my certificate?

创建者 Sidheswar B

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Apr 27, 2025

not fullly developed