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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6576 - Foundations of Digital Marketing and E-commerce 的 6600 个评论（共 7,095 个）

创建者 Rupal R

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Aug 31, 2025

COURSE WAS VERY USEFUL AND INFORMATIVE .

创建者 Divya B

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Jun 27, 2025

It was good course but can be excellent.

创建者 Ifechukwu E

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Jun 18, 2025

This course was so insightful, I love it

创建者 Mustapha H O

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Nov 14, 2024

it training session was okay and amazing

创建者 Parker L

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Sep 14, 2024

good design course and very interactive.

创建者 Sk R

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Aug 12, 2024

Great awesome work and awesome education

创建者 Vijay m A

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Sep 21, 2022

very interesting and easy to understand

创建者 Versia H I

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Jul 2, 2022

Helpful, useful, clear and informative.

创建者 Niloy M

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Apr 16, 2025

Learning lot's of things in this course

创建者 Julian K

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Sep 20, 2024

A little boring but overall informative

创建者 Syed M A

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Mar 17, 2024

found this very helpful and good for me

创建者 Ale V

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Sep 4, 2023

too basic for me, a good course indeed.

创建者 Malou

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Aug 1, 2023

The course is detailed and informative.

创建者 Samrah k

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May 29, 2023

really appreciated your way of teaching

创建者 Alexander C U

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May 24, 2022

The foundational course rich & indepth.

创建者 Lau S J

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Oct 5, 2022

quite helpful for entry level like me

创建者 Quynh H

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Aug 26, 2022

Informative but I need more practicing

创建者 Basant E

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Oct 4, 2025

انا لا اريد صورتي الشخصية ارجو التفهم

创建者 mohamed o

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Oct 30, 2023

I wish that it had hands on experince

创建者 Arslan Z

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Sep 30, 2023

very condensed but it is introductory

创建者 Rahul K

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Sep 25, 2023

its very good for that type of course

创建者 LUZ M A A

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Jul 16, 2025

No me da mi certificado y ya termine

创建者 Mario G M

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Apr 25, 2025

It was lacking in practice elements.

创建者 JEAN B A J

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Feb 11, 2025

C'est un excellent cours, très utile

创建者 ابراهيم ع

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Sep 5, 2024

crucial foundations for any marketer