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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

6501 - Foundations of Digital Marketing and E-commerce 的 6525 个评论（共 7,095 个）

创建者 Edilberto C

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Oct 6, 2024

It's a very good course. It just needs some live classes.

创建者 AVELINO P

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Aug 19, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

创建者 Ana R

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Mar 21, 2024

Poderia ter a opção de outras linguas. Mas é um bom curso

创建者 Pratiksha R H

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Nov 2, 2023

This is a great opportunity for us to learning this skill

创建者 esteban r

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Aug 15, 2023

es muy claro y se entiende facilmente todos los conceptos

创建者 Artaja B

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Mar 16, 2023

Still kind of complicated but I'm getting the hang of it.

创建者 kishor p

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Feb 18, 2023

Bad, i am the mid of this course and asking payment again

创建者 NGOMAHT S P K

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Nov 5, 2025

Très enrichissant et un complément de ce que j'ai appris

创建者 Faisal A ( M

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Oct 23, 2023

The course is great but it didn't cover the topics well.

创建者 Vidhi S

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Aug 8, 2023

love the way taught, but could have been more engaging.

创建者 Ezz A

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Mar 9, 2023

i hope there will be more depth and detail in the course

创建者 Dipika S

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Feb 3, 2023

The teaching method is exceptional and very informative.

创建者 Suzana d M D C

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Jan 8, 2023

Não teve atividades práticas de como funciona na prática

创建者 Kimmie F

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Dec 27, 2022

Predominantly vocabulary oriented with examples of usage

创建者 Yusuke O

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Feb 11, 2025

Great intro, but that's it. Onwards to the next course

创建者 Md. S H

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Jan 22, 2025

The course are effective but need to add more practical

创建者 MATHEW F I

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Feb 18, 2023

It was very useful and the course was very interesting.

创建者 Esteban R

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Aug 12, 2022

Friendly and convenient to learn on your own free time.

创建者 LATANYA N

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Jun 8, 2025

good theray and working knowledge of digital marketing

创建者 FAISSAL E A

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Feb 9, 2025

I really like this formation and i hope to complete it

创建者 Hanan N

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May 10, 2023

This Course is very helpful. It's full of information.

创建者 Sawad K

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Nov 2, 2022

Helps to learn new more things about digital marketing

创建者 Sumit N

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Sep 15, 2023

With time it got monotonous but yeah too much better.

创建者 Zainab W

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Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

创建者 Kaustubh M

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Jan 13, 2023

it was my first course on Coursera its really helpful