Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

5201 - Foundations of Digital Marketing and E-commerce 的 5225 个评论（共 7,117 个）

创建者 Christina Z

•

Feb 28, 2023

love it!!!

创建者 Deep d

•

Feb 19, 2023

Outstading

创建者 M T A

•

Feb 9, 2023

Satisfied.

创建者 Liene G

•

Jan 30, 2023

Thank you!

创建者 Chia W Y

•

Jan 29, 2023

Very good!

创建者 Zoila T

•

Jan 10, 2023

Loved it!!

创建者 Abdul R M

•

Jan 9, 2023

done great

创建者 Raymond L

•

Dec 29, 2022

Excellent!

创建者 Samson M

•

Nov 9, 2022

Very good.

创建者 Analiz Z

•

Nov 7, 2022

Fantastic!

创建者 Jamshed H

•

Oct 31, 2022

Great Work

创建者 Shuvojit K

•

Oct 28, 2022

well done

创建者 BRIGHT H

•

Oct 26, 2022

Fantastic

创建者 Bhaginder K

•

Oct 22, 2022

Excellent

创建者 Hafiz M A

•

Oct 22, 2022

excellent

创建者 Noman D

•

Oct 20, 2022

Excellent

创建者 Daniella A Z B

•

Oct 19, 2022

Loved it!

创建者 Priya S

•

Oct 12, 2022

thank you

创建者 Jyotirmayee N

•

Oct 8, 2022

very good

创建者 MUHAMMAD M J

•

Oct 8, 2022

good work

创建者 Balzhan A

•

Oct 7, 2022

i like it

创建者 Nabil N

•

Sep 27, 2022

excellent

创建者 Nathalia R P

•

Sep 26, 2022

muy bueno

创建者 Yadav s

•

Sep 25, 2022

very good

创建者 Yvan N

•

Sep 16, 2022

very good