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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

5176 - Foundations of Digital Marketing and E-commerce 的 5200 个评论（共 7,117 个）

创建者 Selva L D

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Sep 18, 2024

Excelente.

创建者 raya m

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Sep 4, 2024

wonderfull

创建者 Jojo “ V

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Aug 2, 2024

I LOVED IT

创建者 Natalia A

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Jul 28, 2024

Me encanto

创建者 Yuvaraj

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Jul 25, 2024

Thank you.

创建者 Venkatesh P

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Apr 7, 2024

Excellent.

创建者 Alex N

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Jan 12, 2024

Perfect!!!

创建者 Muhammad A

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Dec 25, 2023

Amazing...

创建者 René A

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Nov 21, 2023

Excelente!

创建者 Dra. M V

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Nov 20, 2023

Excellent!

创建者 Angela D S

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Oct 21, 2023

Excellent.

创建者 Lies H

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Oct 3, 2023

verry good

创建者 Cody

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Sep 11, 2023

Thank you.

创建者 Jay S

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Aug 1, 2023

VERY GOOGD

创建者 Tatiana V S C

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Jul 24, 2023

Me encanto

创建者 Blake M

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Jul 20, 2023

Excellent.

创建者 Anuj M

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Jun 28, 2023

Go for it.

创建者 Natalija G

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Jun 26, 2023

Very good!

创建者 Manal E S

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Jun 8, 2023

so helpful

创建者 Chris

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Jun 4, 2023

Good stuff

创建者 Eva D G

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May 18, 2023

thank youu

创建者 Hirwa F

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Apr 27, 2023

Thank You!

创建者 Phones

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Apr 19, 2023

Thank you.

创建者 Gregory G

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Apr 7, 2023

Thank you!

创建者 Nicholas G

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Mar 21, 2023

Good intro