Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

筛选依据：

3201 - Foundations of Digital Marketing and E-commerce 的 3225 个评论（共 7,124 个）

创建者 Muneeb S

•

Oct 13, 2023

I Am Very Happy This Course and Certificate

创建者 Anabela D G

•

Oct 3, 2023

Really enjoyed the courses, well presented.

创建者 Pedro E C

•

Sep 4, 2023

Outstanding experience in the entire course

创建者 Brandon

•

Jul 22, 2023

Great introduction, Gotta keep on going tho

创建者 Elanur Ö

•

Jul 13, 2023

I learnt so much with this course thank you

创建者 marilia O m

•

Jun 26, 2023

great knowledge

of basic Marketing concepts

创建者 Uloma E

•

Jun 23, 2023

I am enjoying the course and its structure.

创建者 Dennis P

•

Jun 16, 2023

Pretty decent for a marketing introduction

创建者 Isabel V

•

Jun 9, 2023

I really enjoy learning through this course

创建者 Iriansyah P

•

Jun 2, 2023

thank you.. this help me to get new carrer

创建者 Md. H

•

May 28, 2023

It was very beneficial for me. Thanks a lot

创建者 Samuel M

•

May 14, 2023

Amazing!!!! Highly

recommended for everyone

创建者 okorji r c

•

May 11, 2023

thank you so much google for this blessings

创建者 Ngọc T

•

Mar 17, 2023

Lays a very good foundation for your career

创建者 papayaw m

•

Mar 16, 2023

very good and the whole process is engaging

创建者 Wallach O

•

Mar 12, 2023

Really helped stamp the basic fundamentals.

创建者 Nishant D

•

Feb 5, 2023

The course was well structures and planned.

创建者 Ruthel B

•

Jan 27, 2023

Very informative, easy to follow and learn.

创建者 Nikki

•

Jan 25, 2023

very well-instructed courses for beginners!

创建者 Jawad A

•

Jan 24, 2023

best learning platform and great experience

创建者 Damaris M A

•

Jan 7, 2023

Good and detailed course, very informative.

创建者 Kindy B

•

Nov 18, 2022

It’s because

my Knowledge

is more efficient

.

创建者 Wael A

•

Nov 17, 2022

The course is very good and I learned a lot

创建者 Aisha T

•

Oct 4, 2022

Amazing course. Very helpful skill to gain

创建者 Cao A T

•

Oct 2, 2022

Things went very well. Thank you teachers.