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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

筛选依据：

3176 - Foundations of Digital Marketing and E-commerce 的 3200 个评论（共 7,125 个）

创建者 Sherif R

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Oct 26, 2022

Great introductory course to Marketing World

创建者 Abdul r k

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Oct 26, 2022

Keep your Basics Clear with strong grip on.

创建者 SALAMAT A

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Oct 21, 2022

this is best and life changer course for us

创建者 Azeem M

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Oct 16, 2022

Very too the poiunt and easily demonstarted

创建者 Quay h

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Sep 22, 2022

great course covered alot in the first half

创建者 Lusanda S

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Sep 7, 2022

Well arranged content and great facilitation

创建者 Vladimir G

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May 28, 2022

Interesting, engaging and at your own pace.

创建者 Ally B

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May 10, 2022

Really good course to start the certificate.

创建者 Worshmeena Q _ C _ S 4

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Aug 18, 2025

It was best and perfect course thank you 😊

创建者 Vishav M

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Aug 7, 2025

It's good for knowledge as well as practice

创建者 Nagina A

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May 23, 2025

The journey of this course was informative.

创建者 Suraia A D C

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May 6, 2025

5 estrela porque aprendi muito bem com voce

创建者 Georgio C

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Mar 31, 2025

This course equals my 3 years of university

创建者 Paul K

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Mar 26, 2025

très belle expérience, j'ai appris beaucoup

创建者 Hayat B

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Mar 6, 2025

Thanks is a real step in my career journey.

创建者 Nashara S

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Jan 27, 2025

It was really a great experience , loved it

创建者 mercy n

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Dec 19, 2024

Am glad I started learning very informative

创建者 Saulo P M

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Nov 24, 2024

Curso excelente que me trouxe conhecimento.

创建者 Sofia G R

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Sep 29, 2024

Excelente para comprender conceptos básicos

创建者 Khanyakwezwe C M

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Aug 28, 2024

Great foundation knowledge. Very insightful

创建者 Sarah N

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Jul 22, 2024

Easy and straight to the point introduction

创建者 Gautam G

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Jun 23, 2024

Very good course helped me learn the basics

创建者 Jainam J

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Jun 14, 2024

Best & detailed course on Digital Marketing

创建者 Doaa A

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Mar 3, 2024

It was very useful and fun to learn course.

创建者 Mohmed D

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Nov 9, 2023

really good teachers and easy to understand